Today we’d like to introduce you to Casey Cooper Emmons.
Casey, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Growing up, all I wanted to be was a lawyer. After practicing for a few years, I was completely disenchanted with the corporate world and wanting to start my own business in the health and beauty sector. So, two years ago, I left my job as the Associate General Counsel of a technology company to follow my passion with my now husband. We started a CBD brand right before the CBD surge. The brand did well, but we knew we had more to offer than just trying to figure out what marketing techniques to use to get people to buy our brand. So last year, we sold our company and started consulting new cannapreneurs on how to be successful in the industry. Simultaneously, we partnered with a 1000 acre farm to grow and process hemp. Today, we continue to grow our consulting business. We had a successful 2019 harvest, and look forward to using our raw material in our new brand, The Good Farm Hemp!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been a smooth road over the last few years. Amidst all of the bumps and bruises of growing two new businesses, we decided it was also the right time to get married. Can you say stress? The hardest part however, has been leading a very nomadic life as we are spread out between 4 states and constantly living out of suitcases. The hardest question to answer is “where do you live” because honestly right now, our home is wherever we need to be that week. The financial pressure of starting a new business is also crippling. We both went from having guaranteed paychecks every other week to having to hustle and work hard for every penny we make. Those have been the biggest struggles.
So, as you know, we’re impressed with Canna Co-Op – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Our company is two-fold: we have Canna Co-Op, which is the consulting side, and The Good Farm Hemp, which is our farm and soon to be new CBD brand. We set out to destigmatize cannabis, educate the consumer and make the use of CBD in all forms common place. We did that with our first brand. Now, we are able to take all of our knowledge, my legal background, Brad’s financial background and extensive cannabis knowledge and connections use them to help new and emerging cannabis entrepreneurs. It is still like the Wild West out there and there are a lot of people and a lot of products that are all smoke and mirrors – we help entrepreneurs sift through all of that to the quickest route to success.
What I am most proud of is also what sets us apart from others – our authenticity, transparency, and kindness. I know the last one may come as a surprise, but what we have found is that being an entrepreneur hardens some people and causes them to act in unethical ways. Brad and I approach every new client, project, and business with full transparency and kindness – always giving people the benefit of the doubt.
So, what’s next? Any big plans?
We have big plans for both Canna Co=Op and The Good Farm Hemp. We are looking to take the farm completely vertical, seed to extraction. We are hoping by the second quarter of 2020 to have an extraction rig on property so that we can not only source seeds and advice on growing for our clients but also extract the products and formulate them. Being fully vertical has been our goal since the start and we are hoping that since we had a successful 2019, we can make that happen in 2020.
Additionally, we are working on some hemp technology that we are hoping will revolutionize the industry and the way that farmers source, grow and sell their products.
- Website: www.cannacoop.com
- Email: email@example.com
- Instagram: @thegoodfarmhemp @caseyleighcoop
- Facebook: @thegoodfarmhemp