Today we’d like to introduce you to Carolyn Gray.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
HighLow opened about 5 years ago here on Green Street in Pasadena. I had been in entertainment for years in creative executive positions…FOX & MGM. I wanted to do something new but still where I could use my skill set from entertainment. In addition to film & TV, my other love has always been fashion. So that’s where HighLow started. It took about a year to find a space. And I’m so happy to have found a space here on the prettiest street in beautiful Pasadena on East Green.
There is no typical day. But the top of mind every day are finding new items for the shop, promotion of the new items and of the shop in general (website, IG, TW, Etsy, etc). Overall I always want to have it a fun experience to walk into HLV. Brick & Mortar is about the feeling when you walk into a shop…thinking you’ll have a fun experience. And then all of the online outreach and online sales need to compliment that….both brick & mortar and online are hand in hand and both are equally important.
Has it been a smooth road?
The one thing that is hardest isn’t really one thing. The hardest thing is juggling everything. Each of those elements on their own isn’t hard….it’s doing all of them at the same time. Knowing your priorities is KEY!
We’d love to hear more about your business.
HLV carries modern vintage. Meaning it’s vintage that is ready to incorporate into your wardrobe. It’s not quaint or funny…it’s all about design and mixing current pieces with vintage….a dressy item with some great scuffed up boot…jeans with a beautiful beaded sweater…a vintage print maxi with your Converse…a chiffon cocktail dress with boots instead of a traditional high-heel is spot on. Ultimately it’s about individual and eclectic style. I find it’s a very LA meets London look. And bold vintage jewelry is a must.
Is our city a good place to do what you do?
LA has really become the place were all designers look for trends and style. Most designers now have an atelier here now….you can see that influence on the runway. This week Valentino showed prefall17 in NYC….it was beautiful and very LosAngeles.
I have many designers as clients who look toward HLV pieces for inspiration. HLV ships worldwide so I have customers from every city and country.
I think of NYC as a bit of a uniform look and minimalist….which is NOT LA.
So if someone wants to be involved in the design of any kind this is the spot right now.
HLV believes that DTLA/NELA/Passadena is the creative core of the city and is so happy to be part of it…the Westside is fine but this is where it’s at creatively from fashion to restaurants to design.
- Address: HighLowVintage, 1031 E. Green St., Pasadena, CA USA 91106
- Website: http://highlowvintage.com/
- Email: email@example.com