Today we’d like to introduce you to Carolyn Brown.
Carolyn, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
THE CROWN COLLECTIVE started 5 years ago as an idea to bring people together. It was during an event where I knew that there would be some downtime and wanted to engage in an interactive activity that my friends and I could get our hands into. After creating crowns together, friends of my friends asked if I could make crowns for their milestone moment or event and I said yes.
From there, there were a series of weddings, birthdays, bridal showers and corporate events that I was creating flower crowns for and enjoyed the opportunity to create and work with flowers for my community. It was very enjoyable and an exciting experience to be part of the floral and event industry while I was working full-time as a Therapist & Life Coach. I was completely new to these industries and it was a huge learning curve to not only learn how to start a business but to be an entrepreneur, which to me were two separate categories I had to grow in.
During those first few years of learning, from developing my own sense of design through the flowers to understanding the way of business in the creative industry, I put myself out there; taking risks, making mistakes and learning a lot from my experiences with clients and peers in the industry.
After realizing that the business was thriving with part of my attention, I was curious what would happen if I made the decision to fully commit to making a living off of creating flower crowns. So I took that leap of faith, quit my job that I went to school for and focused on developing the business through teaching myself everything I could.
From marketing, branding, pricing, color theory and other components that I felt was necessary for knowing for my field, I spent my time investing in myself personally and professionally so that I could have a clear and relatable brand that people could trust.
Since then, I have had the honor of creating flower crowns for events nationally with an amazing team, been featured by Disney Style as one of five artists whose work was inspired by Disney, featured as Yelp’s top 9 floral destinations to check out in 2018 and have been published in various digital and printed pieces for our work throughout the years.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road was not quite a road when I first started out. It was just this open field if I were to look back at my journey. When I first started, there wasn’t anyone else providing flower crowns for events and parties, so it made it difficult for me to know how to compare and do my research when there was very little to work with. I had to develop and create everything from scratch. That was one of the hardest things. To not only try and develop a concept that was not quite established anywhere that I could find at the time was one thing, but to also try and develop a business that I had no experience in whatsoever was another level of difficulty.
I learned a lot. I learned what to do and I learned what not to do. I learned how to find my voice, my self-worth and my inspiration for what I do as a business owner, which ultimately influenced who I was personally as well. I learned that the struggles are the stepping stones for growth and strength, but only if I allowed it to serve in that way. I learned that I could influence my business experiences and that if I wanted to own a business and create with joy and passion, I needed to have a clear sense of who I was (personally and professionally) so that I could connect with clients who would value and trust my work.
What started off as this open field started to slowly develop into its own path. The more I chose to be authentic to my brand and business, I found that I started carving a path that became a little easier to walk on day by day. I definitely face challenges to this day, but find that the challenges and struggles have evolved alongside with me as I move and explore more of this ever-growing experience of running a business. The current struggle of the moment is learning how to balance being a new mother to a 6-month old baby with continuing to be a business owner.
Please tell us about THE CROWN COLLECTIVE.
We are best known for our flower crowns. We specialize in curating interactive floral bars, specifically flower crown bars for events and parties. I also create custom flower crowns inspired by my clients and their milestone moment.
I am most proud of the experiences I have had through this company. I know at the bottom of my heart that my life would not be as full, eventful and with the community of people I have connected with throughout the years without having this business. I love the people that I have met along the way and all of the celebrations of life that we have been a part of.
I believe what sets us apart from other companies is that it is a true reflection of what I value and believe in, which is, to celebrate people and life with intention and care. I want people to experience a service that allows them to feel appreciated and heard through the designs created for them. And for us, we get to show that through the flower crowns and arrangements that we create for them.
Do you look back particularly fondly on any memories from childhood?
My favorite childhood memory consists of a few things that made me feel connected to the things I loved most. From getting cheese danishes with my sister and parents after an afternoon out at the bay to spending time with my childhood dogs and being around animals. I loved animals growing up. I still do now.
I loved watching Disney movies with my sister and I enjoyed eating. I remember eating huge bowls of noodles my mom use to make me. Looking back, they were pretty big bowls considering my size and age, but I suppose that is where my love of food came from.
- Website: www.thecrowncollective.co
- Email: firstname.lastname@example.org
- Instagram: THECROWNCOLLECTIVE
- Facebook: https://www.facebook.com/TheCrownCollective/
- Yelp: https://www.yelp.com/biz/the-crown-collective-los-angeles-2
Angelica Marie Photography, Natalie Crane Photography, Kassia Phoy Photography