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Meet Carmena Woodward of Women Sound Off in Bay Area

Today we’d like to introduce you to Carmena Woodward.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Ever since I could remember I’ve been interested in music and style. From curating playlist + selling burnt CD’s in high school for $3 to upcycling vintage finds, I knew that I would eventually pursue a creative career. During college, I interned at KMEL, the Bay Area’s Hip Hop + R&B station, in the promotion department with little guidance as to what I wanted to specialize in.

I eventually bought a DJ controller in 2012 to practice DJing as a hobby while finishing up my last year at CSUN. Once I moved back to the Bay, I began to tap into my network to pick-up gigs, taking little to nothing just to get better + make a name for myself.

In 2014, I lost my only company career job in Fashion E-Commerce and took my unemployment dreams on one. I partnered with a couple of friends to begin a dj collective called Morevibes to support our DJ dreams. Once I had the taste of self-employment, I never had a plan b. It’s been six years of me putting myself out in the world, flying blindly between states to show face, event producing, and practicing faith + wellness. It’s the best part of my life and I am looking forward to never clocking in every morning.

Has it been a smooth road?
We’ve had many bumps in the road but nothing we couldn’t handle. We started producing the festival with one intern and now have grown to a solid group of 15. Transitioning into managing a full functioning team has been a challenge but we’re totally making it work. I’ve learned that allowing your team to have agency helps them to feel confident in the skills to see their projects through to its finish line.

We’ve also been a bit challenged when it comes fundraising. There are so many local organizations in the bay area looking for partnerships so we’re all reaching for the same pot. With continual programming + finesse we’ve been able to produce our events in hopes that we surpass our financial goals.

We’d love to hear more about your business.
Women Sound Off formerly known as Women in Music started in a cafe on one the many coffee dates Evangeline and I went on in Jan 2017. Both of us tapped into our networks to plan an 11 event festival over four days in Oakland to build community, educate, and celebrate women working in music. After two years of us developing our team and the WIM festival Vang and I decided to rebrand to Women Sound Off because 50% of our attendees worked in other industries. Women Sound Off is now a year around event-based platform that helps educate + celebrate womxn entra + entrepreneurs in their creative endeavors. So excited that we’re going into planning year for of our staple WSO festival.

Is our city a good place to do what you do?
I definitely believe that Los Angeles attendees would benefit from our festival and we also want to encourage all womxn from all walks of life to come experience any Women Sound Off events. We want people to get a head start roadmapping their vision in their careers + wellness.


  • WSO festival event tickets range from $25 – $175

Contact Info:

Image Credit:

Kate Dash @been.milky; Belinda Man @_zenrabbit

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