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Meet Carmen Bucci of Opus9 in Long Beach

Today we’d like to introduce you to Carmen Bucci.

Thanks for sharing your story with us Carmen. So, let’s start at the beginning and we can move on from there.
I moved to Southern California after my final season of Professional Baseball and eventually started my career in the “real world” by opening a baseball academy in Sherman Oaks, giving private lessons. We had to build the facility from scratch, literally. We built everything from the ground up, from the cages we used to clientele. It was a gamble to start with zero customers, but I guess I was too young to know any better. I just figured it was a good idea so why not go for it. Throughout my early years, I was taught by my father that things always work out. So, that is the philosophy I have followed most of my life, no matter what I have gotten into.

After selling my portion of the baseball academy, I started to work in sales as an outside sales rep for an industrial uniform company. I had a great mentor there and it’s where I really learned my sales skills. He and I are still friends to this day, and he has helped me find candidates for my new role as Sales Director. And, at night I started to perform stand-up comedy at clubs around LA. It was something I had always wanted to do. While it didn’t turn out to be the right career move for me, I think it was some of the best training I had for the next phase of my life. I then started working with a friend in a sales role to help him start his new communications company. And after that, moved on to another startup, worked my way up to a VP position as part of a company that was breaking records year after year and was eventually acquired.

All the while, I was continuing to work with athletes and corporations on Mindset, sharing my personal journey. In April 2018, I drove around the country to 30 cities in 30 states in 30 days to give my signature talk called The Positive Power of Negative Thinking. It was one of the most rewarding adventures I have been on. When I got back, I started to look for new opportunities with a startup. I’ve always enjoyed helping a company build a sales process, realize their vision and having the opportunity to coach and guide a team. I think that goes back to the reason I started the baseball academy in the first place. I am grateful for the opportunity to be able to positively affect someone’s life.

All of that led me to Opus9, where I am currently the Director of Sales. We are a newer player in the logistics industry. They took a chance hiring me in sales having zero logistics experience. But I feel like the skills you learn in sales are transferable to any industry; integrity, being a good listener, caring about your customer and their goals, and communicating how your company can help them the best.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It definitely hasn’t been a smooth ride. There was a time after baseball that I felt lost. I felt like I let my family and others down. I always wanted to please everyone to make everyone happy and proud of me. I fell into a deep depression, dealt with major anxiety, and couldn’t figure out what I wanted out of life next. I was focused on the past. I was stuck in a negative mindset and lost a lot personally. Those lessons I was taught as a kid fell by the wayside until years later as I was cleaning out my storage unit. I found the goal sheet I wrote at 14 years old. I guess it was the sign I needed at the time.

Reading through what I had written was a reminder that a huge part of getting to where you want to go in life is realizing you’re already there and that everything starts with a thought. The mind is an instrument that can be used to think positive constructive thoughts or negative destructive thoughts. It wasn’t automatically smooth sailing since then, and there have still been challenges along the way, but things started to change for the better. And it was all because of a shift in mindset.

Opus9 – what should we know? What do you do best? What sets you apart from the competition?
Opus9 is a digital 3PL for US shippers. We link transportation with technology and connect Shippers with Carriers to increase efficiency from pricing to delivery. In an industry that is currently inundated with phone-calls, email exchanges, hidden-pricing, and lengthy payment procedures, Opus9 uses technology to offer instant pricing, electronic communication, real-time tracking and digital payments. We aim to streamline the supply-chain end-to-end, enabling shippers to save money and time.

Our mission is to provide easy transportation procurement services with complete end-to-end visibility. That transparency is something that separates us from a lot of the competition, and one of the things I am most proud of at this company. The other is the people I get to work with every day. It may sound cliché, but I go to work every day with people that truly care about what they do and the people we work for, and they care about helping make an impact in this sometimes antiquated industry.

What is “success” or “successful” for you?
In my younger years, I saw success as being determined by being able to check off items on my list and how I was perceived by others. It was more about me and what I was doing and I let others define my success. But as I’ve grown older, I realize more and more that life is about learning, growing and service to others. My favorite quote, that I try to remember daily, is by Jackie Robinson. “A life is not important except in the impact it has on other lives.” I have definitely adopted more of an attitude of gratitude you could say. And, I’m more focused on living in the now.

And it’s no different in business. Don’t get me wrong, in sales and in managing a team, there are still goals to meet and things to be checked off the list. We do have numbers that we measure. And similar to sports, you can’t focus on your mistakes, you can’t change the past, and you can’t worry about the future. Each day is a new chance for success. But, it’s not just about how many sales did we get today. If we are always learning about our customers and their needs, learning about our industry, and leading with integrity then the success will be there in the form of those numbers.

You can’t want something that doesn’t exist; whether that is in business or elsewhere. And it all begins with a thought. I try to instill in my teams the understanding that the future is created in the decisions you make today. I’ve been fortunate enough to have had some great mentors along the way; some great people who have touched my life in and out of sports and have helped me get to where I am. And I only hope that I can have that effect on the people I interact with on a daily basis.

Contact Info:

  • Address: 444 W. Ocean Blvd Suite 1100
    Long Beach, CA 90802
  • Website:
  • Phone: 855-564-4799
  • Email:

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