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Meet Carlos Sotelo of BarlosX “Creative Designer” in South Bay LA

Today we’d like to introduce you to Carlos Sotelo.

Carlos, please share your story with us. How did you get to where you are today?
Well it all started from basically watching my brother paint and draw since I was a kid. He was always up to something whether it was on photoshop or on paper, I was always interested from afar. I never really thought of myself as a “artist” kind of person, but when I think about it, growing up in Los Angeles (to be specific Wilmington, CA” I was always surrounded by graffiti and gangs.

I never went that route, but in middle school I started to create stencils in my room and began to post them around my side of the city after school right when I got off the bus with my friends. After that short stint, in high school I was really into music and began to make playlist with the newest music and thats where my first “digital” creative direction came. I sketched a really ugly logo of my page name and told my brother to digitalize it for me. After that, I wanted to make my own clothing brand and asked my brother to teach me how to use photoshop and thats where it all truly began. After that, I was instantly hooked. I creative the ugliest designs everyday. Year after year I got better and better, it wasn’t until an r&b rapper named “Junior Churchill” from North Carolina, dm’d me on twitter to make his cover design for his 1st mixtape where I began my journey in creating designs for music artists.

Has it been a smooth road?
It honestly hasn’t been a smooth road. With graphic design, you can have one million ideas one day and none the next. My struggles have been finding creativity. I’ve recently learned to look at the most random things for ideas. Whether it’s driving around looking at store signs or freeway billboards, I’ve found my way to find ideas. Another challenge for a graphic designer is finding ways to get our work out. I used to find myself hesitant to post designs on my Instagram or Twitter because I thought it’d annoyed my followers. But now I’ve figured out that’s the best way for me to get exposure and find new clients.

Please tell us about BarlosX.
I’m a creative designer who goes by “barlosX” who spends most his time creating album art for music artists. I’m honestly most known for my design I made for Takeoff from the group Migos. I took a picture from my buddy “Moises Alvarez” and re-created the inner details of it to advertise their album. I created the Instagram post for him when they were pushing to release “Culture” the album. My proudest accomplishment is a recent one. I created a Kobe Bryant remembrance t-shirt a few days after he sadly passed away with his daughter and the seven others. I created the t-shirt and donated all profits of it to a foundation of his and his wife. What sets me apart from others is that I love to create relationships with my clients, I love to pick their brain and talk to them to try and add some of their personality to the designs I create for them.

How do you think the industry will change over the next decade?
In 5-10 years, I see myself working in house at a record label or movie producing household as a creative director. *crosses fingers* I see big changes in the next few years in trends. Right now, we see a huge trend with vintage style designs. I’m hoping to push a new wave where we still grab inspiration from old trends, but to create new trends for the future artists to grab from us.

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Carlos Sotelo

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