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Meet Carlos Ojeda

Today we’d like to introduce you to Carlos Ojeda.

Thanks for sharing your story with us Carlos. So, let’s start at the beginning and we can move on from there.
At the age of 36, I quit my job! I always had a passion for photography and videography and never did anything more than just a couple of small projects. One day I had someone ask me if I know how to film and edit. I said, “no but I can figure it out” so I proceeded to do all my research on YouTube. I found a couple of videos that helped me meet my task of filming and editing. I filmed and edited the video for him and he paid me for it. I was not expecting that. I was working at a financial institution and found myself becoming obsessed with wanting to learn more and more. I spent all my free time watching YouTube videos and learning all I can. Then I found Casey Neistat and it changed my world. I quit my job and cashed in my 401k “all of it” and decided to invest in myself follow my passion and yes, I am married. I had to tell my wife the big news that I am starting my own business.

So I went for it and purchased all my equipment I needed and came up with a business name (Executive Advertising). I hit the streets going door to door selling myself and video services. In about a week, I had my first customer. I used that motivation and kept ongoing. I was able to build my clientele and start making money doing what I love to do. Months pass by and I meet another video guy and we decided to work together and grow my business even more. We were doing great and we had a new office, had interns and were growing. I never went to business school so I did not know how to handle the day to day of running a business. I was trying to figure it out along the way. BAD IDEA… I should have taken some classes on how to run a business. Eventually to make a long story short, I had to return to the workforce. For a long time, I felt like a failure but then someone taught me FAIL stands for First Attempt In Learning. He said no one who is successful does not fail a couple of times. He said, “that makes you a human”. So now I decided to give it a second chance and start again on my own. No business name just me Carlo.E.Ojeda. Not quitting my job but rebuilding slowly and this time take some classes in business management.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was never a smooth road. Always learning and working 24/7. There is so much that goes into business. My biggest struggle was learning how to be a business owner and run the business and do all the filming, editing, networking, learning new skills and being responsible to pay the bills it was never easy.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
My business was a social media company that specializes in video for social media. We would film, manage and create strategies to promote videos on social media. What I was most proud of was the reputation that we had as being filmmakers who cared about the quality of work that was put out. Not only was it professional but we knew how to tell a great story for our customers to reach new customers. It felt amazing when someone would come and say I have made more sales or sold more houses because of your work and thank you.

Do you look back particularly fondly on any memories from childhood?
My favorite memory was playing Nintendo until 5am with my cousins every holiday.


  • My video rates start at $350 for one 2 min. video

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