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Meet Carina Glastris

Today we’d like to introduce you to Carina Glastris.

Hi Carina, we’d love for you to start by introducing yourself.
Since I was 13, I knew I wanted to go into the music industry. I grew up in the suburbs outside of Chicago, and I joke that I raised myself at the House of Blues. Luckily for me, my parents let me take the train into the city and go to their all ages shows. Obsessed with the pop-punk / Warped Tour / Fall Out Boy adjacent acts, bands were my first love and have driven me ever since then. Knowing that I wanted to pursue the music industry, I applied to colleges in California and ended up attending USC. There, I was able to join the Concerts Committee, get internships in various disciplines across the industry, and ended up beginning to manage artists out of the music program by my Junior year. I began managing and creative directing the band Moontower at the beginning of my Senior year, and after playing 100 college shows and booking as many concerts as we possibly could in the first year, it was clear we had something really special on our hands. Since graduating from USC, I’ve gotten to tour North America with Moontower and watch them Reading & Leeds Festival in the U.K., have worked for Harry Styles’s creative team, have expanded my own creative direction portfolio, produced and Assistant Directed music videos, lead marketing and project management for a CBD brand, and have recently begun to work on a few new projects I really believe in. 🙂

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has absolutely not been a smooth road! I don’t think anyone realistically could say their dreams have gone the way they planned, but that’s the fun of it. When you pursue any career in entertainment, you’re dreaming the impossible dream… So, along the way you’re going to encounter the tremendous obstacles of people doubting you, doubting your talent, doubting whether you’re the *right* person for the job, doubting the music you’re releasing, doubting your creative and technical decisions, and everything else down to the nuts and bolts. The challenge then becomes looking those doubts in the face and deciding to do something anyway. Recently I’ve been really inspired by the line in Phoenix’s most recent track “Identical,” which says “take my advice, make your mistakes.” I think that encapsulates the long and winding road the music industry takes you on. There’s no one way to do anything, which means you must blaze your own path, make your own mistakes, and learn from each and every lesson the world teaches you.

Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in Music Management, Creative Direction, Project Management and Marketing. I’m most proud of being able to do all of the above at once, which is what I’ve been able to do with Moontower over the last four years. To me, it’s incredibly fun to be able to combine all of those elements into the release of music or into shows. In this digital age, entertainment must be multidimensional, and in my opinion the most successful releases are ones where every creative medium works in tandem. When I work best is when I’m able to think about the marketing and creative strategy of a release simultaneously alongside the business and technical strategy.

Before we go, is there anything else you can share with us?
As managers in 2021, I think it’s really important that we see our role as one with the potential for great social impact and to help our artists do the most good that they can with their platforms. I think it’s important that we use our platforms to educate our fans about the American / Colonial history of disenfranchising Black people and Black musicians and how we can support dismantling those systems. I think it’s important that we use our platform to educate the world on the dangers of the climate crisis and look to ways that we can make the music industry/merchandise industry more sustainable. Finally, I think it’s important that we use our platforms to help people take care of themselves and give them tools to live happier and healthier lives.

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Image Credits:

Picture credit Anastasia Velicescu and Briar Burns.

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