Today we’d like to introduce you to Candace Fox.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Ever since I was a kid, my passion has always been fashion. Ever since I can remember, my mom and I used to and still to this day shop all the time, watch every red carpet together, fashion competition show and keep up on all high fashion and pop culture trends. This sculpted me into a fashion fanatic and shopping addict.
Our favorite thing to do was and is to thrift. My mom would always find insane pieces and I would be so jealous! She taught me the ways and from there, I started to dress myself in tons of thrifted clothes. I would shop vintage, name brands, anything I could find.
But with all this shopping, I had to pay for it somehow! I started working right at the age of 15 as a salad bar girl at a local pizza place and from there my drive for self success, hustling and earning my own money became my new lifestyle. After high school, I went to the local community college for psychology, along with working a two jobs. I decided I had no idea what I wanted to do with psychology or why I signed up for that and decided to take a couple of years off, continue to work and find what it was I wanted to do with my life. I realized fashion needed to be part of my forever career if I wanted to have a happy life. So, I got on my phone and DM’d all of my favorite stores on Instagram asking if they needed an intern. I actually heard back from almost all of them but Iamkoko.la, a vintage shop on Melrose, responded, we had an interview and there I was, in Los Angeles, interning at a trendy vintage shop working with influencers, who I had no idea who they were and trendy LA girls. I learned every detail about vintage from the owner, Tam. She taught me about design, iconic fashion moments, trends, brands, everything I know. After my internship, I moved back home and to Ventura and worked at Tiki Girl, a store I was a sales associate at when I was 19, and became the floor manager, then the online manager and now I am the photographer and inventory manager!
After just working one job for a few months and adjusting to living back at home, my hustling mind needed more. I wanted self-fulfillment, something I could call my own, a place where I could let my creativity go wild and see what the feedback would be! I always got compliments on my thrifted clothes so I thought, why not make these clothes available to everyone at a low cost! So I went around, hunting, searching and curating a shop. My goal is always to find vintage pieces that replicate today’s fashion. After creating a small inventory, I came up with the name Green Dreams, did tons of business research, got my licenses, #’s, everything I needed. I started the shop on Depop and Instagram but after reselling started to become more of a trend, I realized I wanted Green Dreams to be a genuine, truly vintage brand that was my own. So, I created my website, www.greendreamsvintage.biz, which was a risk because I then had to curate all of my own customers. It was slow at first but after working super hard with marketing, creating brand aesthetic and expanding my inventory search out of thrift stores, I have really created a place where you know you can find the most on-trend, true vintage pieces. I am truly so happy with what Green Dreams Vintage is and where it is going.
Now that work and Green Dreams are in a good, consistent place, I decided to go back to school for Studio Art. I started taking drawing, photography and graphic design classes. I realized I have found my happy place. My creative brain is able to run free and with that I am a 4.0 student and am transferring to Cal State Channel Islands University in the spring. With everything I learn in school, I apply it directly to my daily life. I take all of the photos and edit them for Green Dreams and Tiki Girl, design my website, manage the inventory, ship out the orders and handle all marketing. Briana, the store owner of Tiki Girl, is hugely supportive of Green Dreams and my future and lets me apply my skills to any part of Tiki Girl as well. This includes having a clothing rack of Green Dreams Vintage, available to shop in store. Currently, this is the highlight of Green Dreams! Being able to see my curated, genuine vintage clothes on a rack in a store is truly the dream. From here, I will putting Green Dreams into more shops, continuing my education and growing my photography portfolio. I am working, designing, creating and living my out my twenties with happiness and a vicious drive for a successful future.
Has it been a smooth road?
Although my drive has always pushed me through and has landed me where I am today, it was not easy to get here. As I talked about earlier, I started working the day I legally could, at the age of 15 and have not stopped since. I have worked over ten food industry jobs and several retail jobs. I’ve always paid my own way through life since high school, which is probably where my drive for success comes from!
When I moved to Los Angeles, at 22, I moved there with no money! I’m not sure what I was thinking but I wanted to live my dream, work at my unpaid, at the time, internship and I knew I could make it happen somehow. My parents paid my rent the first couple of months, thank god, but I had to figure something out quick. I always knew servers made a lot of money so I lied on my resume and said I worked at a few restaurants as a server, which I had only ever been a host. I walked around Burbank in 100-degree weather that summer dropping off my resume and hoping for the best. I ended up getting a job at Black Angus Steakhouse and made what I thought at the time was lots of money! I paid my rent, took the city bus and metro everyday to my internship and was living my Los Angeles life.
After my internship, I moved back home as I was homesick and just needed a bit of a break to decide whether I wanted to go back to school, start my own business, or both! I moved back home, transferred to the Black Angus in Ventura and one week later, I was already moved back, working and hustling again! I bought a car with cash on craigslist and was able to really get going. I worked at Tiki Girl, Black Angus and was doing Green Dreams on depop/Instagram. Eventually, after building a bit of saving and having too packed of a schedule, I quit Black Angus. I used my weekends to blow up my Green Dreams Instagram and supplement my income that way. I ended up being so successful, in one year I was able to buy my first car, a Kia Soul I drive now. I felt confident with my new car, my business and job, I decided to go to school! Now here I am, working at Tiki Girl, finishing school and forever growing and expanding Green Dreams. I can’t see what the future holds for me.
So, as you know, we’re impressed with Green Dreams Vintage – tell our readers more, for example what you’re most proud of and what sets you apart from others.
Green Dreams Vintage is an on-trend, sustainable, easy to wear brand. Green Dreams style is a mix of a girly style with LA streetwear. My inventory consists of vintage slips, slip tanks, vintage band tees, vintage denim shorts and jeans along with reworked vintage, one-of-a-kind pieces that I design. The brand is affordable and replicates today’s fashion trends. I’m most proud of being able to provide unique clothes for people that not everyone has. I think social media creates this thought where just because bloggers, etc., where this stuff, so do you. I think staying in style and with the trends is great! But with your own special twist. I think these vintage pieces Green Dreams has available adds that personal twist to your wardrobe that you’re seeking.
Let’s touch on your thoughts about our city – what do you like the most and least?
Where I live, Ventura CA is absolutely beautiful. It’s a small beach town with a small community. Because I have worked at so many places in town, know so many people, my life is pretty much like a Hallmark movie. I go to the grocery store, see friend’s parents, go downtown, see old teachers. It really is a sweet, comfortable feeling. Also, because Ventura is smaller, it’s easy to get anywhere, park, grab a quick bite to eat or even walk to the beach! We also have the best thrifting around but that’s my opinion! Although I love this little town, I know eventually, my big dream mind will need to move on and find a little more stimulation.
- Website: www.greendreamsvintage.biz
- Phone: 805-746-0967
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/greendreamsvintage/
Blonde model is Georgie Briand.