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Meet Aledrienne Parker-Calip of Calip’s Touch of Elegance in Oakland

Today we’d like to introduce you to Aledrienne Parker-Calip.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Event styling for me started as just a hobby several years ago. From a child, decorating my bedroom was always a big deal for me. It was a space where I could be creative and truly express my individuality. As I got older, I began to decorate other rooms in the house, such as the restrooms or living and dining room. I slowly transitioned into decorating family events. I have a really large family and we host gatherings often. Somehow, I became the “go to” whenever decor was needed. Though I’d receive many compliments about how well I did, I never thought too much of it – I simply enjoyed doing it and that was that. As years passed, other people began reaching out to me, asking if I could decorate an event for them. At that point, I begin thinking, maybe I should take this hobby serious and so I did. Event styling for me was always a safe and free place, it gave me the freedom to be unique, elegant and transform spaces into beautiful images. Most importantly it provided me the opportunity to make people smile. In 2016, I decided to birth Calip’s Touch of Elegance. This is my happy place.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Ha! Has anyone ever told you that starting a business while still working full time and maintaining a household was easy? If so, let me be the first that begs to differ! From staying up all night, to last minute, quick thinking/improvising outside of the original plan, on to hard labor set ups and break downs it can be madness! Oh and let’s not forgot the ups and downs of consistent clientele and everything in between. Let’s just say the struggle has been real!

Calip’s Touch of Elegance – what should we know? What do you guys do best? What sets you apart from the competition?
Calip’s Touch of Elegance is an event styling company located in the Bay Area. We specialize in dessert bar set ups and event decor. I am very proud of all aspects of my company. We literally started from nothing but a hobby and a dream, yet we have continued to strive for greatness. No matter how many times we get knocked down or counted out we have fought to get back up and focus on pushing forward. There are many growing pains but we learn from each of them and just keep going. I believe what sets us apart is our keen eye for design, meticulous planning and passion for perfection. Every event we do must have a “touch of elegance”. For us it’s not just business, it’s personal and pleasing our clients is at the forefront. Plus, we’re some of the coolest event stylist you’ll ever meet!

What is “success” or “successful” for you?
Each time I do an event I ask myself: What did you learn that worked and what did you learn to never do again? To me, each event is a canvas for learning, the teachings you pull from that canvas help you grow and consistent growth in the right direction equals success. I am always looking to analyze the meaning behind each lesson whether good or bad, so that I can apply it to the next project and continue to improve myself.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I must give honor to God! Throughout my journey he has remained faithful in his word. He has been gracious in blessing me with the ability to do something I love and for that I am forever grateful. My husband, Gerald, is my sanity. He has been supportive since day one. He willingly jumps in whenever and wherever needed. He openly listens to all of my crazed ideas, pushes me to always remain true to my vision and is bluntly honest at all times lol. My parents, Pam and James. From childhood they have always been a prime example of hard work and were always sure to remind us to always do our best and never give up. To this very day, when I have an event, my mom is my shopping buddy, she is also hands on with every event set up and break down. My dad, though he has recently went on to his eternal resting place, he always verbalized  how proud of me and my work he was and I am certain that his calming spirit is one that keeps me going. Lastly, a big shoutout to all of my family, friends and clients who have either booked my services, given me a shoutout on social media, referred a friend or simply given positive words of advice. All of you are my reason for working so hard!

Contact Info:

  • Address: Bay Area, CA
  • Phone: 510-200-9194
  • Email: acalipstouch@gmail.com

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

3 Comments

  1. Angelo

    September 4, 2018 at 18:47

    Man, such excellent work….. I’m Proud to say Ur a Calip…..lol

  2. Ashlee

    September 6, 2018 at 23:43

    As always I am so proud of you Aledrienne! God has truly blessed you in so many ways! You are very passionate and amazing at what you do! Great Job!

  3. ShaneVuppy

    September 16, 2019 at 09:16

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