Today we’d like to introduce you to Caitlin Richardson.
Caitlin, please share your story with us. How did you get to where you are today?
I decided to do hair because it thought it would be the most lucrative career that at the same time would offer me the most amount of freedom. I was right.
I took the long road when it came to build a clientele because the way I do blonde is time-consuming and requires less maintenance, which means less clients I can take a day and more time between appointments. The long road was the right choice, though! Now I have the most appreciative clients, staff that’s like family, and a safe place for everyone to come and be however they are feeling at that very moment. It’s bomb AF.
Has it been a smooth road?
The beginning of my hair career moved super slowly… When you have a technique that only requires clients to come back 4 times a year (or less), building a clientele can move at a snail’s pace. Also, the fact that I do not double book clients made it, so I could not take a bunch of clients at once, and in turn, when new clients can’t get in immediately, a lot of times they go somewhere else.
Once I had a reputation, it’s been lovely. People are willing to wait and because clients don’t need to come in all the time, it leaves room for even more clients. We are super blessed here and are so thankful for it.
We’d love to hear more about your business.
Blonde/Blond was kind of its own creation… Although I had been known for doing blonde hair, it only occurred to me 4 years ago that I should stop doing all other hair services besides blonde color. I mean, imagine all the fun we are having here! Word got out, and soon I was turning more clients away than taking them. A long-term assistant of mine, Vanessa, was able to start taking all the extra clients under my supervision and the hired another assistant to start training my technique too. Even with Vanessa helping, we were still in need of another colorist to handle all the demand. Luckily for us, one of my best friends Brittany was able to be convinced to come over and become a full-time colorist. Tawnny, the new assistant who had years of experience was trained very quickly and was able to start taking clients at the beginning of 2015. Marcos, the next assistant is currently taking his own clients and still helping me with my clients.
I have a background in art, I am a painter and mostly (shockingly) paint large scale color studies, which I’m sure has played a huge role in the technique I created for BLONDE/BLOND. There is no such thing as being too detailed in my work, and I demand the same from my talented group of colorists. Being that there are probably over 50,000 shades and combinations of blonde hair color, the fact we focus solely on this has made it, so each client has super customized hair color. Lifestyle, area of work/career, style of dress/wardrobe, daily schedule and time restrictions, workout plan, these are all taken into consideration when designing the right type and shade of blonde for each client.
Also, we pride ourselves in the fact we are a positive vibes place. We don’t allow gossip magazines or other publications that dumb down women in general. Our clients all hang out together and there is usually a group conversation going on between all the clients and colorists. The networking that happens here in amazing; so many strong women with amazing careers meet here and can help someone with a job or a contract for something. It’s cool.
Since we all use the same technique, we can all share clients if one needs to get in and their regular colorist is busy, the colorist with an opening can take them. There is no competition here and the clients can feel that for sure. There’s a lot of laughing and listening and support here daily.
Is our city a good place to do what you do?
I think Los Angeles is the exact place someone would want to start a business. There are so many opportunities here and people that live here are in general open to new ideas and things and experiences. I, however, would suggest not to rush when deciding what area to settle into and what exactly to offer as a business. Small businesses kind of take on their own personality and fluctuate to fill the needs of what is around them. Give them room to morph into what they will do best. Listen to the business and see its reactions to different challenges you give it.
- Address: 1054 S Fairfax Ave LA, CA 900198581 Santa Monica Blvd #305 WeHo, CA 90069
- Website: www.blondeblond.com
- Phone: 310-666-5907
- Email: email@example.com
- Instagram: @blonde.blond
- Facebook: www.facebook.com/blondeblondla
- Twitter: @blondeblondLA
- Yelp: www.yelp.com/biz/blonde-blond-west-hollywood
- Other: www.theblondtourage.com (Blog) http://blonde-blond.tumblr.com (tumbler)
kell riches photography for interior shots and the picture of me (caitlin)