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Meet Bruno Martinez

Today we’d like to introduce you to Bruno Martinez.

Bruno, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
After graduating with a degree in Fine Arts at the University of Barcelona and a Master in  Graphic Design at Trent University in the UK, I started to be very interested in Marketing and how to develop my creative process in order to be complete as a creative. That’s why I decided to take a course in Australia which helped me a lot with my next steps.

Meantime I was living in Australia in 2013 I started Match Boys Collective a clothing brand which started as a simple blog about cool stuff and things that I love like art, fashion, architecture, photography, surf, but also my designs. The web started to gain a lot of traffic and by public demand we start the brand just as a continuation of the creative process and the phylosophy that I was building behind this brand. As a Lead Graphic Designer and Art director we lauched different collections every year with an impresive success given that we were a new brand in the industry but we had something new to say. The language and visuals that we created took us to a really close engagement with our customers and fans through our designs, brand identity and campaigns.

It has never being an easy path, but I believe effort and perseverance are the key of success. The creation of my own brand gave me the opportunity to express myself in the way that I wanted regarding design, and this gave me the opportunity to show my work to others and then work with many other different brands and projects around the world.

Nowadays I am more focused on the advertising industry, and how to make ideas happen. I think it’s a privilege to have the opportunity to direct or being part of any creative process and see how the ideas grow until they become real.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think it´s not that fun if it’s easy. One of the struggles I would mention is to deal with the balance with creating art that I loved and what the audience expected. Luckily, I was able to combine the two in which I am creating the work that both my client and I appreciate.

Income was the main struggle because no one starts out having their business model together. It is all trial and error. As I build, it is still trial and error, but that’s the fun part. Success wouldn’t be something I’d value if everything was easy.

We’d love to hear more about what you do.
I am the founder of a clothing company called Match Boys Collective, and I have my own website in which I specialize in creating all the graphic design for the brand. I am known for being a polifacetic graphic designer focusing on all types of design combining art and technology to communicate ideas through images and the layout of web screens and printed pages.

I develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports, I work with both text and images. I believe a graphic designer is becoming increasingly important in the sales and marketing of products. Therefore we are also referred to as communication designers working closely with people in advertising and promotions, public relations, and marketing.

What quality or characteristic do you feel is most important to your success?
I believe more in mental toughness, hard work, tenacity, optimism, growth mindset, and emotional intelligence when thinking in a successful business. I also think of passion, perseverance, imagination, intellectual curiosity, and openness to experience. I am often intrigued by just how much of the variance is often left unexplained.

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