To Top

Meet Brittany Morton of 2NOSTALGIK in Hollywood

Today we’d like to introduce you to Brittany Morton.

Brittany, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve been designing clothes since I was a very small child. My mom was a seamstress and Dad was head of the production for Carhartt, so I’ve always enjoyed making clothes and loved being behind the scenes of the fashion industry. I moved to Los Angeles from a very small town in Kentucky (so small that our town only has 2 stop lights) and became pretty homesick. I was encouraged by my co-founder to make clothes instead of shopping for them and that lead to my first tee; “Kentucky Against the World”. A friend of mine from college played for the Toronto Raptors at the time and he wore my shirt to a post-game interview during the playoffs.

ESPN featured it on Sports Center and said: “Patrick is rocking a Kentucky Against the World shirt tonight.” I had just created my website, 2Nostalgik a few weeks before. I remember having email alerts on my phone to notify me when someone would purchase. I woke up the next morning to the sound of email alerts instead of an alarm clock! After that moment, I knew this could be what I had always dreamt of…which was having my own clothing line. I believe the brand is something I have been manifesting since I was a child and seized the opportunity when it presented itself. I’ve always been told, “what you look for, is what you will find.”

To this day my clothes have been worn by major celebrities such as Kate Hudson, Jennifer Lawerence, Vanessa Hudgens, Hilary Duff, Kaley Cuoco, Channing Tatum, etc and many more.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Building a company is a lot harder than I had EVER imagined, especially when you are learning as you go! The two biggest struggles that I have had to learn to navigate were Production and Wholesale. When I started the brand, I had no real experience in what truly goes into making your own line. Starting from sourcing the fabric, to the specific type of fabric, to the wash, the cut, the sewing pattern…even down to the type of stitch, etc. There are thousands of options to choose from when creating a shirt from scratch.

Many more options than what most people would even realize. I knew I wanted my line to be comfortable, like your dad’s old vintage t-shirt! I also knew I wanted it to be American made and preferably in Los Angeles.

This way I am able to help the environment and also meet the hundreds of hands who are playing a part in making each garment. The struggle has been perfecting the perfect, super soft and cozy tee at a reasonable price for wholesale while being on-time for each season and cutting down on leftovers as much as possible. Leftovers being damaged goods that happen during the process. Finding the right production company is key. They are essentially your partners and are part of your team. They play a huge role in helping to make your brand succeed.

So let’s switch gears a bit and go into the 2NOSTALGIK story. Tell us more about the business.
Nostalgic means the state of being homesick. When creating the clothing line, I was super homesick and choose to design as an outlet. I wanted each garment to be super soft, cozy and buttery, like an old vintage worn-in t-shirt with a twist of the south- because I’m a southern girl at heart. The graphic designs on our tees play a huge role in who we are as a brand.

Kentucky Against the World, No Coffee No Workee, The South Made Me, Whiskey Nights, etc and that’s what we are known for. What we are most proud of as a company is the eco-friendly production! We mill the cotton, cut, sew, wash, dye, label, package and ship all from the heart of Los Angeles. We put the garments through a special wash to make them super soft – no one likes an old stiff t-shirt!

Has luck played a meaningful role in your life and business?
I am not a believer in luck but that you have to believe in what you want and keep the faith that you can achieve it. Finding strength in balance and finding balance in strength. I take David Zint’s Soulcycle class in Hollywood a few times a week and it has truly impacted my personal and business life, along with prayer, a strong, motivating and positive group of friends and a healthy support system behind me.

I have learned through David’s class that your vision is everything – your life gives you what you believe not what you want. If you want but lack belief you’ll end up empty-handed time after time. Believe. Keep the faith. Keep looking for what you want, and you will find it. Luck doesn’t just happen, you create it!

Contact Info:

Image Credit:
Robby Mueller Photography

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in