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Meet Brittany Bradley of Logik Recruiting in Culver City

Today we’d like to introduce you to Brittany Bradley.

Brittany, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have always been intrinsically interested in people. That lead me to choose Psychology as my major in college at the University of Georgia, but pretty soon, I realized that being in the Psychology field was going to be too emotionally heavy for me, and I couldn’t see myself doing that everyday for the rest of my life. So, instead of applying to grad school, I applied for jobs and ended up getting hired at a huge staffing firm in Atlanta. I had no idea what recruiters did, but the culture was full of young people and seemed fun, so I accepted.

My life was misery. I hated cold calling all day, I didn’t like the nature of working with contractors, I cried almost every day. I eventually ended up shifting over to a marketing role in the corporate HQ of that company. Life was fine, but I felt like I lived in a safe, no risk bubble in Atlanta with all of my college friends, and was going through a break up (with my now husband), so I ended up making the decision to move to Los Angeles in 2015. I also decided at that time to give recruiting another shot because I missed talking to people all the time. I realized talking to candidates energized me. So, I applied for small, boutique recruiting agencies, that were focused on full-time placements and not just filtering through contractors. I landed a job at an LA recruiting startup, packed everything I owned into my Jetta, drove across the country, and settled in a city where I didn’t know a soul. This move to LA honestly was the most growth provoking thing I had ever done in my life up to that point and showed me how strong and capable I am.

I really enjoyed my new job because I worked with amazing clients. If it was an innovative startup with major investors, we were working with them. I learned so much about technology in this role and was really challenged by working with intelligent people, talking with innovative CEOs and CTOs, and constantly being challenged outside of my comfort zone to learn more and more about technology. Not just to ask people scripted questions, but to really understand how everything comes together on the engineering side to understand how a team and product worked. I also felt a sense of fulfillment in helping to build companies and helping them find the perfect person to add to their team. This was more emotionally fulfilling for me than just finding a contractor who would be at a company for 6 months; I felt like I was truly helping shape the culture of developing companies by finding them great people. Plus, I was proud of what I worked on and the knowledge I had gained. I felt that I developed very strong relationships with my candidates and that they trusted my opinion and relied on me throughout the process of landing a new job.

After about 8 months of living and working in LA, I met Matt Alling, who would become my future co-founder, through some friends. I will say, prior to meeting Matt, I never dreamed that I would go into business for myself, or be an entrepreneur. Studies show that no matter how intelligent or hard working a person is, there has to be some element of luck involved in order to become very successful. You kind of have to “happen upon” the right opportunity at the right time; the stars must align for a real life changing opportunity. I feel like meeting my partner and Co-founder, Matt, was my stroke of luck. He just shot me into an idea that I had never previously considered or dreamed about. I worked at a recruiting startup and saw how hard it was sometimes for the CEO of that company, and the challenges she faced. It was not on my radar at all, to do something similar. I actually remember thinking, note to self, never own a recruiting agency. Ha. Ha.

A couple of weeks after meeting Matt and a few convincing, inspiring conversations later, I quit my job and started Logik Recruiting. I was panicking! I couldn’t believe I just quit my 9-5, salary + benefits job to start my own company.

The first year of Logik was definitely hard, but Matt and our operations manager at the time, Jon Meadows, constantly gave me motivational talks and empowered me with encouraging words. When I had a win, it was celebrated, when something hard happened, they kept me moving and looking forward. The first year was emotionally and financially trying for sure, and I’d be lying if I said I didn’t think about quitting 100 times. But, every time I had those thoughts, I realized there was nothing else I’d rather be doing. No other job sounded appealing except building a recruiting agency that is exceptionally different from all of the competitors. I didn’t want to work for anyone but myself ever again.

Now, almost in my third year of business, I am a lot more confident in my abilities as a business owner and have learned so much over the past two years, personally and professionally. Nothing good comes easy, but the struggles of owning a business are worth the risk and the hard times. I am super excited about the future of my company and how we are growing!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I don’t think to start a company can ever be a smooth road! I think one of the biggest things you have to face in recruiting is tons and tons of rejection. People tell me no every single day. It takes a while to build up thick enough skin to not feel personally rejected when someone answers an email responding that they do not want to work with me, whether it be a potential client or a candidate. Hearing no so much just takes a toll on your morale. I am used to it now and understand it’s part of my job and it doesn’t phase me, but that took a long time for me to be ok with.

Also in the first year, I had a couple of huge deals fall through in the first few months that I really needed the income from so at that time I was very discouraged and didn’t think I could keep chasing the dream. Financially making it through the first year was a real struggle. I was planning a wedding, buying a house, and it was so stressful. Thankfully I had support from my incredible husband (then fiance), who has always been my biggest encourager throughout this journey.

We’d love to hear more about your business.
I own Logik Recruiting, a boutique recruiting agency. We work primarily with tech startups or mid-size tech companies, and also with mid-size financial firms. I specialize in finding any person needed for a tech team, so Software Engineers, Product Managers, Designers, Executive leadership or even accountants and operational or sales roles within tech companies. My personal specialty and thing I like to work on most are Product Managers. I love talking to them, and also it gives me a lot of satisfaction finding someone who will actually be shaping a product that will be used by potentially millions of people! I also love speaking with VPs and Directors because typically they have depths of insight and experience, it’s just a fun process working with them. Very humbling.

I am most proud of the integrity with which I do my job. I think a great amount of integrity in tech recruiting is a rare find.

There are a few differences in how Logik approaches recruiting vs other agencies. Mostly, I don’t flood my clients with resumes, and I only send A+, home run, slam dunk candidates. I think many agencies take the approach of sending a ton of people in hopes that the client will talk to one, but I only send the right ones because I want my clients to know that when they get an email from me, that means they have a viable candidate in their inbox. I want them to feel confident that I understand their business and their needs by only sending the perfect candidate for the role. I work hard to stay up to date with the latest tech and understand what my clients are building. We strive for our recruiters to have a strong understanding of technology and startup company culture so that we are getting the right people to our clients. Also, my process is very consultative and hands-on, so if you need help interviewing and evaluating, or coming up with a hiring plan in general, I am happy to come in and help! I will be there every step of the way as a knowledgeable resource for clients and candidates alike. And, I never try to force a square peg into a round hole. I don’t try to convince someone that they want a job or a client that they want a candidate. If it’s not a fit, then no one benefits by trying to force it.

What were you like growing up?
Ugh. Bossy. Competitive. Sassy. Smart. I always made good grades. As a small child, I was the oldest of several cousins, so I just ordered everyone around all day, and dressed up my little brothers as girls and painted their nails. I always loved sports and did softball, cheerleading, and tennis. I played softball my whole life, so if we ever lost a game in little league I would cry because I was so mad. I was a little shy until I was about 13, then I kind of blossomed in junior high. And, I always loved to read! I read every Harry Potter book at least 5 times. I lived to go to the library and was obsessed with learning about Cleopatra. I grew up in a very very very small town in South Georgia, so we were outside all the time, playing in the woods, riding ATVs, fishing. I’m basically still exactly the same except for maybe toned down the bossiness.

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