Today we’d like to introduce you to Brigitte Baisa.
Brigitte, can you briefly walk us through your story – how you started and how you got to where you are today.
I’d say my love and appreciation for beauty began from the moment I could pick something up that distinguished as a tube of lipstick, whether it was or not. I was once caught applying a glue stick onto my lips when I was 6.
But let’s fast forward 12 years later! Briefly after graduating high school a friend of mine who was a new hairstylist at the time (shout out to my girl Julie Wolf!), recommended that I look into an esthetician program. I was not quite into hair, so the esthetics program which focused solely on skincare, waxing, and makeup was right up my alley.
I was building my reputation as a freelance makeup artist, but I wanted actually to utilize my license, so I got my foot in the door by working at The Spa at Terranea, a gorgeous, high-end spa as an attendant. An esthetician position had opened up, and I thought that it was the be-all and end-all, and having that job would have been my career, and I would live happily ever after. In short, the managers respectively turned me down due to my lack of experience which then pushed me to continue to look for another job.
I landed a job at Benefit Cosmetic’s brow bar which was perfect at the time. I was able to use my artistry skills all while using my license as a brow artist. That’s where I really learned the art of brow shaping. I quickly realized I loved the instant gratification of the transformation by simply cleaning and shaping brows. It was the same reason I loved makeup so much as well.
Now fast forward to 2015, I was living my best 23-year-old life — living on my own, new car, new boyfriend, and was a counter manager at the Anastasia of Beverly Hills counter at Nordstrom Santa Monica. I was doing brows and making decent money that paid the bills. Mind you, I lived in Redondo Beach, and anyone who lives in the South Bay knows the commute on the 405 to get to Santa Monica. Let’s just say I was late here and there, warning after warning until finally, I got the BOOT. I was fired for the first time in my life!
This all comes back full circle. Remember my good friend Julie Wolf from earlier? This same gal had just opened a salon with her business partner, (and my now amazing friend) Melissa Contreras and recommend that I take a look at the other available spaces for rent. Opening up my own studio was a terrifying thought. I talked to my boyfriend, Zack, about the idea and without hesitation, he said, “So when do we open?” I signed my lease one week after I was fired and the rest is history.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It is far from smooth. The ride hasn’t only been bumpy, but it has taken wrong turns, it has gone down unknown paths, dead ends, circles, but the ride hasn’t stopped. It’s not easy starting up a new business all while learning how to adult at the same time. You have a different mindset when you’re in your early 20’s.
I’m definitely not the same person I was at 23, 24, or 25 and what was a struggle back then is different from what my struggles are now and it came from all aspects of my life — whether it was struggling financially or within my relationships with my family, my friends, and the guys I’ve dated, and my own relationship with myself.
When you start a business at a young age, your biggest struggles are figuring out who you are and what you’re about. It was for me at least. You are your business, and your business is you. You are held accountable at all times, and no one is necessarily always going to be there to cover your own mistakes. Everything is on you!
But these struggles I went through only helped me set goals and a vision I had for myself. I’ve failed countless times and made decisions with questionable consequences, but as long as you learn from them, they help you get onto the right direction.
Brows by Brigitte – what should we know? What do you guys do best? What sets you apart from the competition?
Brows by Brigitte specializes in brow shaping with waxing and microblading services. My goal is to provide the most flattering brows for every client to help them feel like the best version of themselves. I’m proud that what I do has allowed people to invest in themselves through self-care or by building their confidence.
The same kind of effort you put into something as simple as grooming your brows is the same kind of effort I encourage people to make into every aspect of their lives. It’s easy to neglect your brows until you come in and see what a difference it truly makes when you get them done. The effort can be transformational, and that’s what I’ve always believed in and set the tone for my business. What sets me apart from others is that you’re coming to a place where you can be comfortable and be yourself, and not the other way around.
My style is catered to working with what that particular client has as opposed to giving the same cookie cutter shape to everybody. Everyone is so unique, and it allows me to stay versatile. You can come in with the peace of mind that you’ll be leaving with the brow that you’ve always dreamed of on top of my professional advice. Another top priority is relationships with my clients. I’ve built some amazing friendships that I am forever grateful for.
What is “success” or “successful” for you?
I define success when you have the freedom to do as you please and when you are absolutely grateful and happy with the life you have. Everybody’s taste of lifestyles differentiate. For me, it’s being able to work for myself. I was doing what I loved but for somebody else and deep down inside I wasn’t fulfilled. Now that I can do what I love for myself, I now also have the freedom to create the lifestyle I want. What’s important to me is self-care.
Being able to take the day off to do that when I need to, has been a dream come true. It’s honestly the little things that feel like victories. I also define success by having a solid support system. For me, that’s my family, my amazing girlfriends, my wonderful boyfriend, and my hard-working assistant! Every person that’s important in my life has played a huge role with my success. My family has been nothing but unconditional and supportive.
My best girlfriends are all in the beauty industry— Melissa Contreras, Julie Wolf, Brittney Gray, Vanity Peou, and we all help each other out, bring each other up, share the struggles together, see the good, bad and ugly, and ultimately want to see each other win and succeed. My boyfriend, Zack, has been there from the start. He’s helped me with building the salon, after long hours of his own day, he would come straight to painting walls, building furniture, re-painting walls again when I wasn’t happy with a color! He has helped in too many ways to list.
My assistant, Ali, is the bread and butter to my business. She’s my strength in my weaknesses and Brows by Brigitte has come a long way with her. Last shout out to my bestie, Alexa, she’s working on the branding and design of my brow line! My successes come from the help of all these amazing people in my life, and I truly could not have gotten to where I am today without them. I love you all! We did it!
- Microblading – $600
- Brow Waxing – $30
- Address: 1601 Pacific Coast Hwy. Studio 45 Hermosa Beach, CA 90254
- Website: Browsbybrigitte.com
- Phone: (310)528-3232
- Email: email@example.com
- Instagram: BrowsbyBrigitte
- Yelp: https://m.yelp.com/biz/brows-by-brigitte-hermosa-beach-2