Today we’d like to introduce you to Brigit Ritchie.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I remember when I set foot in the arts district of Downtown Los Angeles in early 2016, I was struck by the energy and the creative environment. I immediately started meeting women who were visionary, ambitious, and generous. These were women who I hoped to be like and I felt inspired by their entrepreneurial mindsets.
I wanted to contribute my experience in working with women to create support in a way that could fit their hectic schedules. I partnered with a close friend (Kara Dykert) who had a professional history of event planning, hosting, and private chef’ing to combine my vision for curriculum with curated hosting.
We launched a twelve week WE program for a select group of twelve leaders in Downtown Los Angeles as a focus group to find out what women were looking for and to test if the curriculum could actually integrate into their lives. These women were founders, executive leaders, and creatives, and the intention was to inspire them to invest more in their relationship with their self and with other women in the context of this city that we loved.
We weren’t interested in just warm and fuzzy feelings – the result had to be a ripple effect in their lives and communities as a result of dedicating their time to WE for 12 weeks. WE have been continued since that time and grown with the help of my business partner, Court Roberts, and many other women that I have the pleasure of working with, into a resource for women throughout LA and now in companies such as Uber, Patagonia,
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I started facilitating groups to support women over ten years ago when I found myself depressed, broke, and desperately needing support. I was a fledgling artist with massive debt, health issues, and I was a young mom of a child with special needs. These were very real hurdles and I had no real tools to move forward – I wanted something more than a quick fix.
The women in my life – friends, peers, and mentors – were all pursuing growth and advancement but didn’t intentionally lean on each other for support or help. I noticed this pattern and felt it was a major resource going untapped. I developed a curriculum based on this simple concept of practical support because I was tired of stale ideas.
Instead, I wanted an inclusive “primal” type of camaraderie that takes place when women partner with other women to see each other more richly enjoy their lives. Being a mother and entrepreneur, I had limited time and energy, so I started to explore a model of effective experiences that could be transformative for myself and other women.
As a creative facilitator, I had learned that when women create, it results in growth beyond outdated models of “passive” learning. All the content I tested with women was founded on active participation in order to truly embody important concepts rather than just resonate with an idea they could read about or learn about in a podcast.
So let’s switch gears a bit and go into the WE story. Tell us more about the business.
WE have developed a proprietary approach called Relational Mindfulness™ which is an integrated methodology to improve the quality of our lives through healthy and thriving relationships. It is our mission to create a process and space for every woman to embody lasting wellbeing through investing in a relationship with themselves, other women, and their community with WE.
We are obsessed with reimagining what’s possible for personal and professional relational dynamics. There is a collective pause, reflect, and reset happening to bring about lasting wellbeing and it seems we all agree: relationship is everything. It gives our lives meaning, context and is the key to true wellbeing.
WE facilitate a variety of programs for women in Los Angeles to create tangible women-for-women support and personal development. Some of these programs includes We Listening Circles, Workshops, intensives and retreats. Three things that make us different and you will find at every experiential program at WE: active participation of members, using creativity in all we do, and a commitment to an environment of inclusion.
Has luck played a meaningful role in your life and business?
I think good luck has played a role in that I was in the “right place at the right time”. We started WE at a powerful cultural moment when, collectively, women were really rethinking the status quo of our relationship to work and community. I think there was a certain ease about getting women together and making our work stick because the community was ready for it and made it their own.
- Website: welcometowe.com
- Email: email@example.com
- Instagram: @welcometowe