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Meet Bri Seeley

Today we’d like to introduce you to Bri Seeley.

Bri, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I initially moved to Los Angeles in 2013 as the owner of a fashion company, also under my name. The fall leading up to my move I had won ‘Designer of the Year’ at Phoenix Fashion Week, been invited onto the runway at LA Style Fashion Week and my collection was picked up by Zappos. I moved into the city with fresh eyes and a ton of momentum.

Between 2013 and 2015, my business would take two steps forward and three steps back. I was exhausted. I didn’t have capital. I lost the passion I once had for creating beautiful fashion. After a particularly poignant meditation in March 2015, I knew that I had to close my brand.

The problem ahead was: I didn’t have a plan, didn’t know what I would do and wasn’t sure of how to move forward. It was such an abrupt closure (the meditation was on a Saturday and I announced the closure on the following Wednesday), I wasn’t prepared to do anything else.

Little by little, I took the time I space to figure out what I was good at, what I was passionate about and who I was in the world. Within just a few weeks, I realized women had been reaching out to me for almost a year asking me to assist them in bringing their vision to life.

That is when my coaching business was born. Through teaching and training women, I got clearer and clearer on my particular brand of genius, how I best serve and support women and what I’m here to do/create in the world.

The biggest thing I always stress about this is, while it looks neat and condensed down into a few paragraphs – entrepreneurship is a journey. The beginning of my coaching business looked a lot different than it looks today. I have evolved over the last 3 years into the woman you see today. The woman who has since trained thousands around the globe, written and self-published a best-selling book and been seen on television and news outlets from The Today Show to Forbes to KTLA and more.

Has it been a smooth road?
My biggest struggle, and the biggest struggle I see in my clients, is myself. I am my harshest critic. I push myself to achieve the impossible.

I demand excellence of myself. I hold myself to the highest expectations. Which is all very good because it keeps me motivated. But it also has the capacity to paralyze me.

I am very future focused, and some days all I can see is the mountain is standing in front of me. The very large, very steep, seemingly insurmountable mountain. And it’s on those days I have a hard time seeing how my simple actions in that moment will have any impact on the bigger vision.

I can also fall into the trap of believing what I’ve accomplished isn’t enough. For example, while I had a very, very successful book launch and receive daily emails about how it’s impacting the lives of my readers, I can’t help but remember the balls that were dropped along the way. The guest blogs I promised to outlets which were never written. The interview requests that I didn’t have a chance to respond to.

Being hard on myself, having high expectations and pushing myself to greatness is both a blessing and a curse. A balance I’m constantly seeking so as to keep on the motivated side rather than the paralysis side.

We’d love to hear more about your business.
I am a coach, a speaker and an author who supports people in bringing their visions to life.

What I’ve seen is, a lot of people have a difficult time turning ideas into reality. Because it relies on the unknown. It asks us to have faith and trust in things we cannot see. The process requires commitment without being able to see the full path ahead. It’s this unknown which then causes fears, insecurities and doubts to take control.

I specialize in breathing possibility into people and support them in trusting their vision more than they trust their fears. I remind them that what they desire is inevitable. I teach them Universal tools + principles to be able to create what it is they desire.

I am most proud of my clients. I am privileged to watch them transform and experience the birth of their idea into the world. I love celebrating, encouraging and bragging about my client’s accomplishments and creations. They amaze me consistently.

I’ve been told that what sets me apart from others is my willingness to walk my talk. I don’t just teach these things – this is my life. In 2017 as I wrote my book about taking leaps of faith, I had to LIVE my leap of faith. I went through everything I wrote about in real time, as I was writing the book. I applied all the principles and used all the tools I spoke about in the book. This isn’t theory to me, it’s everything about who I am and how I show up in the world.

Is our city a good place to do what you do?
I love Los Angeles! I feel so honored to be a creative in this city. It is filled with the energy I need to build and create my vision, as well as people who can support me and people who can benefit from my knowledge, skills and expertise.

I will say….it’s a difficult city. If I had moved here straight out of college or graduate school, I don’t think I would have survived it. What has allowed me to be strong and truly thrive here is the inner foundation and strength I cultivated before I moved here. Los Angeles can swallow you up if you allow it. I’ve seen many people come here and not stay.

Los Angeles reminds me of the Sphinx Gates from the Neverending Story. In the film, the main character has to pass through the gates and if he shows any signs of fear they will blast him with their laser eyes. Los Angeles is similar in that you have to get over your fears to make it here. You have to be confident, but not just on the surface – it has to be a soul level confidence. It’s like the city can sense your fear and it can be ruthless.

I also recommend to people that they live and work in close vicinity. That was one thing I did right when I moved here. I have never had a commute more than 15 minutes. That alone will save you peace of mind and an incredible amount of sanity.


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