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Meet Brenda Hendricks

Today we’d like to introduce you to Brenda Hendricks.

Thanks for sharing your story with us Brenda. So, let’s start at the beginning, and we can move on from there.
From a young age, I knew I wanted to work in the beauty industry. As a little girl, I would play “hair salon” and brush my mom’s hair and “style” it with as many clips and accessories as I possibly could. I would even cut my dolls hair and would spend time trying to style it.

In high school, I helped my friends do their hair and make up for school dances and cheer competitions. I usually did my own hair and makeup for special events. Naturally, come senior year, I walked into my counselor’s office and asked her to drop my math and science classes. When she asked “why?” I simply explained to her that I didn’t need them for graduation or as a qualification for the college I was going to. With a confused look on her face she asked “where are you going?” and I replied “beauty school!”

A few months after graduation, I was enrolled in at one of the local beauty schools. I love everything about the beauty industry, but I always had a passion for hairstyling and makeup. Specifically Bridal. Almost fifteen years later I am fully immersed in the bridal industry, and I LOVE it!

There’s something special about the love and energy that fills the room while getting a bride ready to walk down the aisle that literally gives me butterflies. There are some very intimate and special moments that happen in the hours before the wedding and being able to be a part of that fills me with so much joy, pride, a sense of accomplishment and love.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It definitely has not been easy. I think the biggest struggle I had was trying to build a clientele while working a full-time job as a Store Manager at Cosmoprof and a part-time job at the salon. I worked two jobs for at least eight years. I worked at Cosmoprof Sunday – Thursday 7:30 am – 4:00 pm then went to the salon from 4:30 pm – 9:30 pm and Friday and Saturday I worked full days at the salon.

Working at Cosmoprof had its perks, and I learned so much, but it kept me from being available to my clients. Building a clientele takes a lot of time, and it’s a lot of hard work, early call times and late nights. Before IG and social media, you relied on referrals and word of mouth. I started by offering my services to family and friends. Working for a small fee or sometimes for free.

Many times I asked my sister or cousins to come over to my house so that I could practice some hair and makeup looks.  I would take photos of my work on a disposable camera, have the photos printed and put them in a small album I kept at the salon. I did anything and everything from senior portraits, family photos, quinceaneras, model shoots or any other special occasion in hopes that someone liked the way my client looked that day and wanted my services.

Even though I’ve been doing hair and make up for about fifteen years, it wasn’t until the last six to eight years that I really started to focus on building a bridal clientele. It was right around the time I got married and started a family. That came with a few more struggles. Trying to balance work and home life plus being a new, breastfeeding and pumping mom was hard.  Thanks to my husbands support I was able to leave Cosmoprof just after we had our second girl and finally focus on my career as a hair and makeup artist.

Having gone through the process of planning our wedding really opened my eyes to the beauty of the bridal industry. I knew I wanted BRIDAL to be my focus/specialty. I wasn’t sure exactly where to start but lucky for me, for most of my career I have been surrounded by other talented artists that were willing to help and offer their support. Of course, networking with bridal vendors, referrals and IG played a huge part in helping me get to this point, but it wasn’t easy.

I still struggle to find the perfect balance between home and work. I still continue to work hard, and still continue my education to stay up to date with current trends. But I must say, It feels amazing to have finally reached a point in my career where I have stability, and confidence in my ability to provide exceptional service.

We’d love to hear more about what you do.
I am the owner and lead hair and makeup artist of Brenda Hendricks Artistry. I offer in salon and on location glam, specializing in bridal hair and makeup. I am mostly known for my soft or natural glam makeup looks and for my ability to create different hairstyles, that look clean, shiny and elegant.

I offer airbrushed foundation and lashes are included in all my makeup looks. The airbrushed foundation allows me to provide a weightless, light to full coverage foundation, that is long-lasting and leaves my clients looking flawless. For hairstyling, I only use Aquage hair products. They provide long-lasting hold and impeccable shine to all my hairstyles.

I love having the flexibility of being on site for the day of the wedding. It can be a stressful day so being able to take some stress off the bride and offer a service that allows her to have her glam team be on site for the big day, has been a huge plus for the brides wanting to book.

So, what’s next? Any big plans?
In the near future, I would like to work towards having a larger team of hair and makeup artists. As of right now, I’m booking about 8-14 months out for weddings. Having a larger team would allow me to accommodate more weddings. Another goal in mind is to book more destination weddings. I don’t think I will be making any major changes soon but who knows. Sometimes opportunities come up unexpectedly, and they can be scary, but you can’t pass them up!

Pricing:

  • Bridal trials starting at $85
  • On location Bridal Hair and/or makeup starting at $175

Contact Info:

Image Credit:
Michelle Ramirez Photography

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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