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Meet Brenda Galvez and Evelyn Rivas of Latina Hustle in Valley Village

Today we’d like to introduce you to Brenda Galvez and Evelyn Rivas.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My sister, Evelyn Rivas, and I were raised in Mexico by our Nana while our parents traveled all over California as agricultural workers. Our family has always created crafts as a hobby and out of necessity (selling them to create another source of income). We started Latina Hustle to honor our family and highlight our culture. Most importantly, we believe that if you’re going to hustle, you should hustle with a cause. For this reason, we donate 10% of all proceeds to nonprofit organizations. All of our items are handmade by either myself or Mexican artisans. All of our designs are originally created by my sister.

Has it been a smooth road?
This has most certainly not been a smooth road. After having a successful career and being in school to get my doctorate in education, I quit my job and decided to re-evaluate my life. There was something missing and I couldn’t pinpoint it at the time. I decided to take on Latina Hustle full time and try to give back to our Latinx comunidad. It has been a challenge trying to juggle family life, school, work, and self-care. Not to mention trying to keep a business going with limited funding. But it definitely keeps us motivated to work even harder and with a bigger purpose. In everything we do, our faith is always number 1.

So let’s switch gears a bit and go into the Latina Hustle story. Tell us more about the business.
We are a small, family-owned business that specializes in handmade jewelry, accessories, and clothing. All our merchandise is inspired by our Mexican culture and we donate 10% of all proceeds to nonprofit organizations. We are known for our handmade and colorful aesthetic. We believe that it is the small imperfections that make each item unique and special.

How do you think the industry will change over the next decade?
Our goal is to turn Latina Hustle into a nonprofit organization that supports and mentors young Latinas. Our vision is “we belong to a system that was not made by us or for us, but that doesn’t mean we cannot be successful in it” rather than “if you work hard you will succeed.” There will be times when you work hard and it will not be enough, but we can work together and achieve the goals we set for ourselves.


  • Prices range from $8-$40
  • 10% of proceeds are donated to non profit organizations

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