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Meet Bre Flores and Zoe Belle Juarez of Rooted. LA in LA Mirada

Today we’d like to introduce you to Bre Flores and Zoe Belle Juarez.

Bre and Zoe Belle, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It started as a conversation surrounding the issues with social media and how it evolved in a toxic way. It’s come to the point where people feel the need to put on a facade to demonstrate to the world who they think they need to be instead of just being their authentic selves. Increased depression rates, unrealistic expectations, not having enough followers or “likes” and the superficial inorganic content that is constantly flooding millions of people’s feeds. We wanted to be proactive and do something about it.

In March of 2018, we decided to create a platform that would highlight people’s stories and testimonies with a twist. We utilize our personal talents & passions to organize and direct a full-blown production with hair styling, makeup, photography, videography & editing to bring the story to life. A story of what keeps people ROOTED. daily and how they stay grounded in themselves while navigating life. We aim to alter societal expectations within the beauty realm and we create to shed light on true beauty. We want to be inspired and share those inspirations with the hopes of also inspiring those who encounter us.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Smooth, yet definitely bumpy. When you commit to collaborating with others sometimes there’s a lot of creative juices flowin and it can get tricky however, we thrive in these environments with passionate people and their artistic visions. Like any new business, budgeting has been an obstacle. We utilize what we have, maintaining our side hustles to save money for food on set, website feeds, clothing, studio fees, etc. but if anything, we’re really good at turning obstacles into fuel. Fuel for a greater wholehearted business, a place where we can take the lessons learned from previous projects and apply them to future ones.

Alright – so let’s talk business. Tell us about ROOTED. LA – what should we know?
ROOTED. is run by two women, Bre Flores & Zoe Belle Juarez. We specialize in highlighting “work with what you got to keep the vision fueled” kind of people if that makes sense. We love working with people full of love and light in their spirit. When you meet someone with a vibrant aura, there is a reason why their energy is so magnetic the second they walk into the room. We want to know what these people have experienced whether it be love, loss, trauma, etc. so it can push others to persevere through their personal trials and stay ROOTED. in what makes them happiest. We want to know how you bounced back and how it inspired you to make your music, plant your plants or harvest your beehives. What makes us different is we don’t just have a full blown photo shoot to pack the makeup on gorgeous girls and get a bunch of likes. We do it to shed light. To shed hope. To shed inspiration, as cheesy as that may sound. When you see our posts, not only are they aesthetically pleasing, but if you read our captions and watch the interviews, you’ll realize that there’s far more to it. There’s a real story there with heart, soul, and inspiration.

Is there a characteristic or quality that you feel is essential to success?
To us, success is a balance of happiness and comfortability. Whatever makes you want to get out of bed in the morning and live the life you have. It’s the hustle of planning the shoots, being on set, collaborating with other artists and seeing the projects come to life…. that keeps us going.

Contact Info:

Image Credit:
Brandie Wed, Mikey Anthony & Alleesa Franco

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