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Meet Brandon Wines of Winesdesign Products & Consulting in Westminster

Today we’d like to introduce you to Brandon Wines.

Brandon, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Winesdesign has been around since 2008. We started out doing poster, flyers, logos, and other graphic arts for high schools and small businesses in California. It was more of a hobby than a business. I was in high school at the time and took as many art classes as I could which turned me onto product design. I attended The Art Institute of California – Orange County in fall of 2010 with a focus on Industrial Design. From there the business started to form. I spent a lot of time doing freelance jobs, mostly graphics but ultimately transitioning to product design. I graduated in the winter of 2015, worked at a Pedicure Spa manufacturer for a few months and decided to make Winesdesign official in January of 2016. My wife, Sydney, and I spent months getting everything set up. We kind of opened two “brands” at one time. Winesdesign Products & Consulting, LLC and Dominant Decals under the Winesdesign umbrella. We received some seed money from a family member that we used to outfit the businesses with all the necessary equipment. From there we have been spending most of our time on advertising and making a name for ourselves. We have been blessed with some amazing clients that have really given us the opportunity to do the things we love to do. We wouldn’t trade it for the world.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I wouldn’t say it’s been anything we weren’t expecting. Southern California is a huge design hub for North America. I think there are more design firms in SoCal than anywhere else in the country so we knew it wouldn’t be an overnight thing. The most challenging thing is finding new customers that have an idea and the funding to back it up. We have a pretty decent network of colleagues but that only gets you so far. We have been slowly learning how to position our web presence and selectively advertise online. Our friends over at Mason Collective have really helped us with our website and understanding of SEO and all that. The other challenging thing is we can’t advertise our most current work because everything is confidential until the product launches.

Winesdesign Products & Consulting – what should we know? What do you guys do best? What sets you apart from the competition?
Winesdesign focuses on product design and product consulting. We provide a service to our clients that allows them to turn their dreams into reality. We do as much or as little as they would like, from briefing to manufacturing, this is great for some of the entry level entrepreneurs that haven’t gone through the development process before. Our design philosophy is based in usability and the psychological interaction to a product. We believe that a product should be more than an impulse, it should have an underlying emotional tie to the consumer. Our clients seem to appreciate the thought that goes into each product on an individual basis. We strive to build a relationship with our clients which leads to a high percentage of repeat business which is essential for an emerging firm.

The consulting side of Winesdesign is mostly for larger corporations however this is a major part of the product design service. We analyze and advise our clients on emerging trends, similar products and their shortcomings, potential risks, overhead reduction, and so many more metrics that allow them to make informed decisions for their next (or first) product. Many CEOs and internal development teams can benefit from an outsider’s opinion and analytics. Being too close to a subject can lead to stale designs and “playing catch up” to competitors. We strive to look at every available piece of data to put together a game plan that our clients can use to leapfrog the competition.

What is “success” or “successful” for you?
I just want to be comfortable. Sydney and I love the design process and problem solving. Any time I can work through a potential problem is a good day for me. Currently, we’re working out of our home and contact people as we need them. I’ll be stoked the day we open a standalone office and hire a few people. It’s coming! Money has never been something I stress about, it all works out in the end. I figure if we focus on keeping our clients happy and developing amazing products the money will work itself out.

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