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Meet Brandon Amoroso of ElectrIQ Marketing in Chinatown

Today we’d like to introduce you to Brandon Amoroso.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve always had a passion for entrepreneurship. I began working with drinks.com as a social media intern in 2013 when I was 15. At the time, the company was no larger than five people and very much a startup. Given the small-size and startup nature of the company, I was able to get experience working in every aspect of digital marketing despite my age. Today, the company has grown to over 80 employees and ships millions of bottles of wine each year. That excitement and growth I experienced led me to my own entrepreneurial desires and the inception of electrIQ marketing.

It wasn’t a smooth transition. After graduating high school, I went to play basketball at DePauw University in Indiana, despite my connections and opportunities in LA. However, two months into school, after undergoing ankle surgery and realizing that I might not have made the right choice, I withdrew from school and took a gap year in LA to work full time at drinks.com. While it was a huge risk, it ultimately paid off. I applied as a freshman to the UC schools, as well as USC, and ultimately began school in August of 2016 at USC.

While attending USC, I organized my classes to be on Tuesday and Thursday so I could be in office Monday, Wednesday, Friday. The hands-on working experience in a fast-growing startup was invaluable, and In March of 2018, after two years part-time at drinks.com, I made the jump to start my own agency.

I started out with very small businesses from local craft fairs and eventually, through networking, referrals, and exceptional case studies, was able to work my way upmarket. Because of the hard work I put in with my business during school, I was able to begin working on electrIQ full time and hire a few team members when I graduated in May of 2019.

Since then, we’ve significantly expanded our clientele and services, and just became a HubSpot Platinum Agency Partner. We operate as a completely managed marketing solution for our partners.

Has it been a smooth road?
DePauw was definitely challenging. Having to leave what I thought was going to be my 4-year college only 2 months into being there was difficult.

Hiring is extremely difficult as you need to find someone that isn’t just smart and great at their job but also meshes with your current team and the vision you have for your business.

As a growing startup, I thought I needed to do it all, which led me to try and handle all of our accounting and books and not focus on the things that I was truly good at — marketing. The greatest lesson I learned from this is that you need to be able to delegate responsibility, and as an entrepreneur the larger your company grows the less and less you’ll have to do with day to day execution. Your company will only go as far as your team will take you, and it’s your job to express your vision to the team and allow them to execute.

So let’s switch gears a bit and go into the electrIQ marketing story. Tell us more about the business.
We partner with businesses looking for marketing growth, integrate into their team, and develop and execute customized inbound strategies that increase revenue and market share. Communication, visibility, and results that back out to revenue are the driving tenets behind electrIQ. If you’re going to invest in marketing, you deserve bottom-line results.

The #1 reason I started electrIQ is because of the bad rep agencies have garnered over the past few years. Too many focus on their own profit and leave their clients with fancy marketing materials and reports that back out to anything but revenue. At electrIQ, everything we do is backed out to revenue impact for our partners in our monthly reporting. We establish crystal clear KPI’s for our partnerships, and it’s why we’ve been able to grow so quickly.

As a Shopify and HubSpot Platinum Partner, we specialize in inbound marketing for ecommerce brands, specifically in the CPG space like ATAQ FuelAmora CoffeeeMotimo, and Wine Insiders to name a few. That being said, we’ve been actively expanding into other markets, like financial services, with Biz2Credit and StarFort Financial, education, with ECG Academy, mobile apps, with Modamily, and much more.

You can view our most recent case studies here: https://www.electriqmarketing.com/case-studies

How do you think the industry will change over the next decade?
We’ve been seeing a rise in ecommerce shopping for the last couple of years, but the recent COVID-19 pandemic has accelerated the shift to ecommerce, especially for those in age demographics that are typically more resistant to the change. This pandemic has essentially forced the adoption of online shopping, and there are going to be millions of people who continue with their new shopping habits after the pandemic is over.

I’m also seeing a trend in brands connecting their entire marketing tech stack to their CRM, whether it be through API calls or using an all-in-one tool like HubSpot, to allow for granular segmentation to facilitate hyper-personalization in communication and messaging. Consumers want to be talked to on their terms and about things that are relevant to them.

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