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Meet Blake Richards of Tri-Blend Media Productions

Today we’d like to introduce you to Blake Richards.

Blake, can you briefly walk us through your story – how you started and how you got to where you are today.
I was born and raised in Studio City, California and I have always been drawn to Hollywood. To be honest videography was a hobby of mine. Every year I found that the camera equipment was only getting better and more affordable. Even more importantly, newer technology was appearing that would change the videography business forever. In 2013 I bought my first Drone and I really never thought I was going to take this hobby and turn it into the company that is now Tri-Blend Media Productions.

Tri-Blend Media was started when I was hired by a photographer to shoot a 20 million dollar home in Beverly Hills. The photographer wanted aerial photos of this beautiful mansion that was once owned by Bruce Makowsky. This was sometime around August of 2013 and drones were not as common as they are today. So this was very new technology and I knew it would open the door to many new opportunities.

When I walked into Makowsky’s home, I was shocked and I have never seen anything like it before. The house was alive. There were waterfalls, fire-pits, water features for the pool, and even automatic windows and doors. Capturing the feeling I had when I first walked in would only truly show in a video. I now knew this was my opportunity!!!!

I agreed to do the job as long as I was allowed to shoot a little mini movie of the home “just for fun”. The photographer and everyone that heard this thought I was completely crazy. So I made a 3 minute Hollywood like teaser of this home and Mr. Makowsky saw this video. I was in his office the next day and there were renderings of homes all over his office. It turns out Bruce Makowsky was one of the biggest developers in Los Angeles and every home thereafter was bigger and better. Therefore every video got bigger and better. I got to shoot each one of them and we just kept pushing the limits. Bruce later built the most expensive house to hit the market in the US. It was a 30,000 Square foot masterpiece priced at 250 million dollars and it had its own full size (non-functioning) helicopter sitting right on top of it.

From the beginning, we always try to beat our last video. It makes it hard to put everything you got into one video and few weeks later, there is another client wanting something better than the last video. This made us grow really fast and we were now working with the top real estate agents and developers in California. Each video was getting crazier and the production value was only getting higher. We have used models, luxury Cars, and even a Bengal Tiger as inserts into these videos to outperform ourselves and the views on YouTube really show. I believe the more views the better the chance the home would sell. This has been proven true by some buyers admitting that they saw the video on YouTube and purchased the home without even seeing the property in person.

Tri-Blend Media today has shot over 110 homes with an estimate of 4 billion dollars worth of real estate. Currently, we have 155,000 subscribers on YouTube with over 42 million views not counting Instagram and Vimeo. It is crazy to know we were one of the first to ever make a real estate video and now I see real estate videos everyday across the world.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I believe when a company grows there are always ups and downs. Luckily in the eight years of doing this there has not been too many struggles. You grow and learn from your mistakes and sometimes they are completely out of your control so you just have to keep moving forward. I find when a video goes viral, you really have to have some thick skin to read the criticism but most of it is all good!

Tri-Blend Media Productions – what should we know? What do you do best? What sets you apart from the competition?
We provide unique, high-end production videos, ranging from apartments to 350 million dollar mansions. Our Clients can rely on Tri-Blend Media to supply the marketing material to sell the property quickly. Our goal is to provide the viewer with an unforgettable visual experience which will leave an undeniable impression to the potential home buyer.

I am most proud of our growth and quality of our videos. When I look back at some of our first videos, being so new, I was experimenting with creating the the best formula to be as sufficient as possible. Today, we show up to a house and have a dialed in perfectly and the raw video that comes back to the edit bay is endless. I could make a 10-minute video on just one property because there are so many shots that are worthy to show. Knowing that I have to cut videos down to 2-3 minutes is sometimes the hardest part because there will be quality shots that people will never see. This is what makes Tri-Blend Media unique and makes us different than our competitors.

We also have such a huge following on all of our platforms. Like I mentioned, our YouTube channel is growing everyday. With 155 thousand subscribers, I can almost guarantee my clients that they will get 200,000 views or more just by posting to my channel. Our Instagram @triblendmedia has 31,000 followers and it is another way to separate us from others.

We started as a videography business, and now it is also a marketing business do to social media.

What moment in your career do you look back most fondly on?
I have to say the proudest moment in my career is just the brand recognition. When I hear agents and developers surprised to meet me and give me congrats on my success…There is simply nothing better. I am proud to know that Tri-Blend Media is well known in the industry and is known for quality videos.

One time I was hired on a job because the homeowner’s seven year old son was a fan of Tri-Blend Media. When the homeowner interviewed potential listing agents, they demanded that Tri-Blend Media had to be the videography company or these agents would not get the listing. I showed up on the day of the shoot and it was really flattering to meet the son and once again the brand recognition will make this all worth it.

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