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Meet Bianca Nicdao

Today we’d like to introduce you to Bianca Nicdao.

Thanks for sharing your story with us Bianca. So, let’s start at the beginning and we can move on from there.
I come from a family of dreamers. I was born in Manila, Philippines and immigrated to America when I was little. Like most immigrants, my parents decided to bring me to this country with short to nothing in hopes for more opportunity, freedom of choice in how to live, and overall a better life– the epitome of the American Dream.

I capitalized on every opportunity that came my way. I was the kid who tried absolutely everything. I sang, danced, took many types of music lessons, sold food at school, made videos, pursued acting, planned school events, played different sports, immersed myself in robotics courses- the list truly goes on, Not all of my endeavors were successful. Still, I was not afraid to fail, so I would continue with the same excitement for the next. Soon enough, these hobbies would develop into focuses on my career.

When I was applying to colleges my senior year of high school, I was working on applications to biomedical engineering schools. I loved the arts but never considered it as something to explore professionally. It was my father who told me I should apply to film schools because he saw how much I loved storytelling and working with a camera. He planted seeds in my head of the grand possibilities that could come from pursuing the visual arts- maybe one day I can work for a big production company, have my own show, or win a big award on national television. I was shown how to dream but also how to work hard to reach those aspirations of what could be, creating the life I want in this land of opportunity.

I worked/ am continuing to work on doing just that– dreaming big, not limiting myself to one specific role or skill set, not letting current circumstances discourage me from pursuing what could be, all while not being afraid to try it all and fail at the same time. I never shot visual content for artists, but when I was in college, that was the first thing I did. I reached out to local Boston artists to shoot their music videos, acoustic covers, single cover art, etc. When I was studying with Berklee College of Music, I never touched a DJ controller in my life, but I took a whole course to learn. When I was applying for a job, I never took a software development class in my life, but I learned to code in a semester so that I can pitch the best mobile app to best demonstrate my idea for the creative application prompt. I think there were many instances like this where people saw that determination and persistence in me, that they began to champion and invest in my growth as an artist, no matter what form of expression that is in.

I now work full time doing what I love creating content for artists at Capitol Records and creative directing for my other clients. Oh and I just finished my degree in the arts this past December (first in my family to graduate here!! So I’m also really proud of that) I feel so lucky to have a growing tribe that champions me, invests in me, continues to give me opportunities to challenge myself. This journey is just the beginning and I’m so excited to make my mark in this industry. I have BIG dreams.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As with most endeavors, there are always road bumps to get over. Some of the challenges that I continue to face and work through include finding a work life balance. With any project I dedicate myself to, I want to give it my best and I’m willing to put in the time to execute. However, that time I choose to spend on projects sometimes takes away from time I choose to dedicate working on my other personal goals. Definitely something I am still working on, but I am more aware now, so we’re getting there!

Another obstacle I have faced in my journey is not letting the people who project negative energy onto me or my work affect my creative processes. There have been numerous times when people would tell me I’m not good enough to lead this project. I don’t have the skill sets to be behind a camera, etc. I have learned to take that criticism and discouragement and instead make it my fuel. It just motivates me to push harder, makes bolder decisions, and surprise people on what I am actually capable of achieving.

Please tell us about your work.
I am a multifaceted artist with a focus on music based content. I do creative direction, photography, videography, graphic design, and I also DJ under the name BIZZY B. I also go by BIZZY, which goes hand in hand with my work presence. If you know me, you know I stay BIZZY (busy) in my craft and it all roots from my passion for expressing myself in these creative avenues.

I pride myself on collaborating with other young creatives, especially artists of color, to help elevate other artists and brands. The last shoot I directed, my entire crew was actually all under the age of 23 and we still killed it and ran a tight, professional, successful shoot for an established artist. In the industry, I often feel young up and coming creatives aren’t considered for as many projects because of experience, which often lends itself to age compared to older, more established creators. It makes it difficult sometimes to land those more significant ~funded~ opportunities to truly pop off with substantial resources. I feel privileged enough to be in a place where I can give some of those opportunities away and it excites me to see the unique perspective and skills creatives of our generation add to these projects.

I want to continue to foster this environment for creative expression with young talent, so my co-founder, Olivia Possino, and I will be launching BIZZY very soon, a creative agency focused on the elevation of the next generation of artists through the intersection of multimedia and creation of short-form and branded content.

Is there a characteristic or quality that you feel is essential to success?
I believe my mindset has been the most important to my success. I truly believe that I can do ANYTHING I want to in life. I think that’s why I go after every opportunity I can get and immerse myself in different forms of art, it’s because I know I can do it if I put the work in and I’m ok with failing if I can’t. I failed a ton already, and I’m ready to fail more in the future because I learn the most from those experiences. Once you find that and have full belief and confidence in yourself, you are UNSTOPPABLE. There’s nothing anyone can say or do that will stop you from accomplishing what you set out to do. I found that for myself, and it fuels me.

Thank you to everyone who has played a part/currently playing apart in my growth as an artist. Shoutout to my family for believing and investing in my dreams and goals. Shoutout to my Capitol content marketing family – Ryan, Kira, Amber, Sydney, Arshum, Alaina, and Blake who champion me everyday. My OG New Kids squad who inspire and motivate me with their constant love and support. Gold, Loren, Olivia in the trenches with me behind the scenes to make things happen. Boston family, Alfonso, Francis, Lauren, Ranton, Joey, Josh, Reggie and Eli and Jeremy for keeping it real 25/8. Literally so many people to name but love my support system. They’re the reason why I push so hard! Shout out to all the artists that have given me a shot to help develop grow their brands.This is only the beginning! #Byear

Contact Info:


Image Credit:
Brandon Cortes, Ariana Gleckman, Cj Nicdao, Eli Prasit

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