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Meet Bethany Jennene of Taupe Coat

Today we’d like to introduce you to Bethany Jennene.

Bethany, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Even though I am very proud to be a Cali Girl, I’m originally from the Midwest. My family is from the Gary, Indiana area and when I was about four my parents, myself and my one-year-old brother moved across the country to California. I was raised in the Inland Empire and then I moved to the Bay area to go to Berkeley for college (Go Bears!).

I’ve been a dork my entire life, so when I was younger (like eight years old) two of my favorite shows were Perry Mason and Matlock. So, naturally, I decided that I had to go to law school. I moved to Washington DC and went to American University for law school. After I graduated, I stayed and worked for a while, but eventually, the cold East Coast winters wore me down and I moved back home to California.

I now live/practice law in downtown LA.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The biggest struggle I’ve had is dealing with living with Crohn’s disease. When I was a senior in high school, one day I got a stomach ache and it just never stopped. I spent three years going to doctors trying to convey to them how badly I felt but it was as if no one took me seriously. Then one night during college while at work (I worked the graveyard shift at a hotel) I passed out. Apparently, I had intestinal bleeding so I was rushed to the hospital and eventually diagnosed with Crohn’s Disease. Crohn’s is an autoimmune disease where essentially, the body treats parts of the small intestine as foreign invaders and attacks it. Which is obviously bad because the intestines are how are body absorbs a lot of vitamins and other nutrients.

Those three years were some of the most difficult years of my life. I was away from my family and dealing with a system that wasn’t listening to me. But that experience really cemented in me that I am the only person that can advocate for myself and it taught me that if I was going to get what I want out of life, I had to do a better job at taking charge and making sure I get what I know I need.

We’d love to hear more about your business.
During law school, I had another really bad Crohn’s flare-up and ended up having to undergo surgery to remove a portion of my small intestine. I was prescribed some pretty intense medications. I knew that I didn’t want to stay on those forever, so I made a commitment to making changes in my life to do what I could to improve my overall health. I changed up my diet (went pescetarian) and transitioned to using clean beauty products, which included nail polish.

Several years later, I was looking for a fun hobby to do after work because practicing law full time was taking a toll on my mental health. I got the idea to try to make some of my own clean nail polish just for fun.

I LOVED it! Making my own polish gave me a chance to explore my creative side (something I don’t get to do at work usually) and gave me something I enjoyed doing after work to help her relax.

After a few years of making polish for myself and my family, I decided to turn her hobby into a business and Taupe Coat was born. I still practice law full time but I continue to operate Taupe Coat on the side.

Do you look back particularly fondly on any memories from childhood?
When I was in elementary school I was obsessed with horses. I read Black Beauty and then every other kid’s book that had a horse on the cover. I used to buy horse stickers and put them all over everything. When I turned 8 or 9, my parents surprised me and took me horseback riding. I had never been that close to a horse before and it was the happiest day of my life up until that point.


  • Nail Polish $10-$13
  • Plant Based Nail Polish Remover $15

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