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Meet Bethany Bankston

Today we’d like to introduce you to Bethany Bankston.

Bethany, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I feel like a lot of people my age are multi-hyphenates. I was always interested in costume design, and I got all of my inspiration from T.V. and music videos. I went to school and I got a Bachelors in Cinema Television/Media Management.

I left a tortuous corporate job, where I was crunching numbers everyday, all day, knowing it was never for me. After that, I wasn’t sure what I was going to do. One of my best friends started directing music videos. He was like, “Yo, style this new video I’m shooting.”

Early on in his career, I tagged along on a shoot for a big brand, and I met the designer’s sister. We just really connected. She was like, “What do you wanna do? We should discuss some ideas.” We started linking up and having coffee and just talked about life. She put me in touch with a wardrobe styling duo, and I began assisting them on commercials. They taught me EVERYTHING.

Meanwhile, I continued styling with my boy, each one evolving into a larger scale. I went from no budget to budgets, to hiring my own assistants.

Shortly after, l learned about e-commerce styling and still life styling. It’s a different kind of styling that involves precision. Labor goes into making a consumers shopping experience look effortless. I’m incredibly grateful to work with amazing companies and dope environments; sometimes I forgot that I’m working!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road.

Learning anything new, mistakes will be made. Nobody knows it all when learning.

Starting off freelancing can be challenging because it takes time to build clientele. Freelancing means a possibility of lulls or scarcity, so having multiple clients is a must.

What else should our readers know?
I’m a freelance stylist.

I’m known for styling: wardrobe, e-commerce, still life, and product.

What moment in your career do you look back most fondly on?
I’m most proud of being able to work for myself and have a career I love on my own terms.

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