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Meet Berit Freutel of Bands of LA in Venice

Today we’d like to introduce you to Berit Freutel.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
It all started with a Band. The idea behind that Band is basically the idea of L.A.: Creativity rules in this city, where ideas are born from adventure and where people come from all over the world to dream. Where we all try hard and fail. And get up and try again. Transform, reinvent. L.A. is a mindset. And it’s contagious.

Our Bands want to tie up the spirit of Los Angeles. Free spirits keeping it together. And a knot or two. By now, we do have a whole little collection featuring charity Bandaids, which are little cute bracelets (profits help support @safeplaceforyouth) and up-cycled fashion is in the make.

You can tie our bands around your hips, your jeans, your dress, jacket, or we even wrap them around our shower curtain. Let us know if you come up with more ideas 😉 For sure, the bands fit every mood, hype every outfit, and will add a bit of California dreaming to your afternoon. Promised.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
If it was a smooth ride, it would be boring? Maybe not 😉 Truth is: No, it wasn’t an easy ride and still isn’t. And there are days when I want to hang myself on one of those Bands (KIDDING! at least half kidding ;).

When I started, I hadn’t the slightest idea of this whole fashion industry. Creativity rules, yes. But in the end, it is only maybe 20 % of the cake. The rest is hard work: logistics, marketing, finding a distribution, keeping them, visiting trade shows, dealing with retail shops, with producing, with labels and packaging, with social media, and also dealing with delays, with lost bands and yes, with lots and lots of FLAKES.

But, as I wrote myself in our pretty little promotion text: LA is about trying and failing and getting up = and try again. We do. I do. Every day anew.

So many great people and souls along the way (I try to bend out the “not so great”). So much help. Especially our production team, the webbing mills are PUER LOVE from the very first minute. We grew together. I know all the workers by name. It is a bit of a family (now I sound SUPER LA 😉 ! They are always on my side <3

I also learned that growing does not necessarily mean more $$$. But more responsibility. More headache. Sometimes, I ask myself: FOR WHAT DO I DO THIS? Hmmm. I am a Capricorn and I want to be a good one.

I guess I also want to make people aware of this #shopconsciously. Trip’s not over yet.

Please tell us about Bands of LA.
As I said: We believe in a new world and in conscious fashion. To me, that means: produce local. Pay fair wages. See happy faces. I think the customer feels that in a product. And maybe I am too idealistic, but I am willing to try.

We have been producing in LA, from day 1: everything from label, the bands, packaging. We do sell in Europe as well, so our bands are quite expensive = but that is because we don’t compromise in cheap labor or taking advantage.

Nothing sets us apart from others. I have gotten to know a lot of small business owners who, like myself, give it their best. Some of them drove taxis or worked in a coffee shop to make their little dream come true. Some of them did not make it. But I admire every single one of them = for the courage to start.

We are known for = our URANIAN energy 😉 we are a little bit rebellious in how we do things. Some call it a bit chaotic? Hmmm. I give them that. But our chaos has a plan.

If you had to go back in time and start over, would you have done anything differently?
Good question. I would have had more helping hands from the very beginning. But that is easier said than done = $$$.

It was g great trip, experiencing every part of the business myself. So, I guess I’d do it the same way? No shortcut to gaining experience.

Contact Info:


Image Credit:

DANIA GRAIBE photography and BRANDON FOGEL styling ALLEZ XANDRA photography

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