Today we’d like to introduce you to Ben Fernebok.
Ben, please kick things off for us by telling us about yourself and your journey so far.
My story began with theater and live performance. I loved dance, being on stage and making people smile, which led me to study theater in college at the University of Maryland while performing regionally. After graduating, I stayed in the D.C. area, where I tap danced professionally and apprenticed at The Shakespeare Theatre. On the side, I worked in management at an ice cream shop. After moving up quickly and becoming the head of wholesale for the brand, I decided to take the leap and move to Los Angeles to pursue acting. I landed a job at The Bazaar by José Andrés, which is an incredible restaurant and a very exciting, fast-paced place to work. I served Liquid Nitrogen cocktails tableside and really enjoyed interacting and elevating the performance aspect of the service. That’s where I had my epiphany. I could combine my past in ice cream with this scientific process and create a performative treat. An edible performance art! From there, I began experimenting with flavors and tricks in local farmers markets at Larchmont and Agoura Hills. I was asked to perform at a few parties and events, and SuperCool Creamery was born.
Can you give our readers some background on your business?
We make ice cream and frozen treats on the spot with liquid nitrogen – using no electricity or freezers – while putting on a show for people. It’s all about engaging and entertaining the guests. This idea came out of a desire to combine my performance background with the possibility of having ice cream with no freezers. I never had the ambition to become this ice cream business guy – I wanted to be a performer. Looking back, I’m so lucky to have found a way to bring these things together. Seven years later, I run the business like a theater company and I’m the director. I encourage our servers to express themselves in their ice cream making process and project their own style. In everything we do, we are always trying to capture that essence of performance and magic.
Artists rarely, if ever pursue art for the money. Nonetheless, we all have bills and responsibilities and many aspiring artists are discouraged from pursuing art due to financial reasons. Any advice or thoughts you’d like to share with prospective artists?
The biggest challenge for me has been the transition from artist to businessman. When artists start to find success in their art – I think that’s a struggle for anyone. The fact that my art was a hit and captured people was obviously a dream for me, but now it’s about learning to run a profitable, successful business while maintaining the artistic spirit that started it all. It used to just be about putting on a show, putting a smile on people’s faces, and making an ice cream or two. Now it’s not only that, but we also have to think about delivering consistency for many different clients while creating a brand, being ethically sound, and being profitable. That’s a lot at once! That said, it’s been an inspiring and incredible journey and we just take it one day at a time. Having this new project on the horizon – opening our first brick-and-mortar shop – has been a huge motivator for me to keep building the brand and continue working on building the business. It’s like our traveling show is now going to be in repertory at The Vista!
What’s the best way for someone to check out your work and provide support?
For the last seven years, our business has been built almost entirely through word of mouth, without so much as a social media presence. The brand has been almost exclusive or elusive in a sense because we’ve only been accessible through private events and high-end parties throughout Southern California – premieres, corporate engagements, and the like. Up until now, you could only find SuperCool if you knew about us. Now, we will be accessible to everyone, every day with our new shop at the Vista Theatre in Los Feliz!
- Address: 4469 Sunset Drive.
Los Angeles, CA 90027
- Website: http://www.supercoolcreamery.com
- Email: email@example.com
- Instagram: @therealsupercool
Credit White Oak Communications / SuperCool Creamery