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Meet Bella Tomasetta of Round 2 LA in Downtown

Today we’d like to introduce you to Bella Tomasetta.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Round 2 LA was founded in 2010 as a vintage shop and over the years, we have evolved into the #1 LGBTQ & Unique Designer destination in DTLA. We carry Street Chic Disco fits for every style. We also have the largest curation of Queer Designers in the city! We bring the fierce to Downtown Los Angeles!

Best of DTLA Awards
Best Consignment Store 2018
Best Woman’s Boutique 2018
Best Street Style 2018
Best Vintage Shop 2019
Best Women’s Boutique 2019

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been a smooth road for us. We had a spectacular location on Spring St. but our landlord priced us out. So, now we are the fringe of Skid Row on Los Angeles St. The store is beautiful but with the growing homeless crisis, the last three years have been an uphill climb and just as things were on the upswing, COVID-19 hit and we are now temporarily closed. With the stay at home orders, I have been making face masks to help keep our Designer’s commissions paid and our lights on. The rug was definitely pulled out from under us. Rocco & I have worked tirelessly for 15 years to get where we are today. We are both staying positive and hoping we can reopen our boutique soon. We still offer some items online but we are a destination shop for one of kind pieces and accessories.

We’d love to hear more about your business.
We are known for one of a kind designer pieces form local and international designers. Everything is hand-curated and designed by Independent Designers, such as Michelle Thomas, Brock Star & Horse & Horn. We also have a vast selection of shoes, handmade jewelry & leather handbags.

No other boutique in Los Angeles has a selection quite like Round 2 LA. We have something for everyone. Streetwear, Club Kid, Drag, Punk, Goth…think Melrose Ave in the late 80’s early 90’s.

What were you like growing up?
Very ambitious and a fashionista at a very age. Grew up shopping Melrose Ave, The Beverly Center. Always had a drive for fashion so in college I learned design, marketing and business administration specialized for the Fashion Industry.

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