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Meet Brandon Corder of Beats x Beers

Today we’d like to introduce you to Brandon Corder.

Brandon, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My background is in music producing. I started producing music, landed some placements with artists such as Curren$y, Big K.R.I.T., O’Shea Jackson Jr., etc. I always saw myself as more than a producer and I always wanted a brand of my own. Myself and my production partner at the time created an album called ‘Beats x Beers’ that featured various artists. Being the marketing person that I am I always saw the name being much more than that so I immediately thought of it being a festival some day. In 2015, we created a show at SXSW in Austin, TX called Beats x Beers Festival which got a huge response. From there I turned it into a brand that travels all around. I was living in LA in The Valley to be specific and in 2016 I started having monthly parties called, ‘Beats x Beers Hollywood Hills’ and that’s how I began to build an audience in LA. Long story short, that expanded to Beats x Beers Festival every year, our yearly Beats x Beers LA show, and all types of shows around the country. Our latest editions of events are Beats x Brunch, Beats x BBQ, The Block Party, and more!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road at all but of course that’s with any business. I remember a specific LA show we did in DTLA and I was ready to give it all up after this particular show. The run of show didn’t go as planned, our main headlining artist of that particular show was giving a hard time and it was just a on going battle. There’s so many things in this business that you have to deal with that most people don’t realize. There so many moving pieces to the puzzle and with each moving piece theres so many people you have to deal with. One of my biggest struggles was getting people to see my vision as well. Once I started doing everything on my own then people started to reach out to assist. I realized that this was a show and prove business. Once you put up some points on the board, you now can go into meetings with much more leverage. I had to also learn how to manage a team and find the right people to be on that team. I went through about several versions of a team before I got to the team I have now and that was trial and error. There’s going to be so many things that go wrong along the way, however that makes you appreciate the wins that much more. The biggest thing for me was no matter what, not giving up.

Please tell us about Beats x Beers.
Simply put, Beats x Beers does shows, events, and festivals all around the country. We curate one of a kind experiences with tastemakers from all over. We create unique and very diverse experiences that every age, race, etc feel comfortable in. I’m most proud of how many people connect during these experiences that we create. You never know who you are going to meet at a Beats x Beers event. We’ve worked with people like Just Blaze, Megan Thee Stallion, Tee Grizzley, Kurupt, Zaytoven, Yella Beezy, etc. Beats x Beers has grown into a culture and people expect to meet some of the industry’s most elite people. We create environments that every person, no matter their background can feel comfortable.

Do you look back particularly fondly on any memories from childhood?
I remember getting my first keyboard for Christmas and it came from Radio Shack at the age of 12. That was my first piece of musical equipment ever. From there I would get a keyboard almost yearly for Christmas. Eventually I worked my way up to a professional keyboard. I purchased this keyboard on EBay before it was as advanced as it is now. I remember sending my $900 for this keyboard and never got the keyboard. At the time that was a lot of money and I was crushed by this but I also learned a valuable lesson in it as well. It tested my willingness and how much I was actually passionate about music. That loss didn’t stop me and I saved up all over again to buy the keyboard I was trying to get. From that point forward I knew music was going to be an actual career for me, which is when I really started trying to take producing music to the next level. I went from producing music to building a brand based around music.

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Image Credit:
Tam D

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