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Meet Beatrice Balaj of Beatrice Balaj in West Hollywood

Today we’d like to introduce you to Beatrice Balaj.

Beatrice, please share your story with us. How did you get to where you are today?
After graduating from FIDM in 2010, I had A LOT of free time on my hands when I was not looking for jobs. One day while looking for interviews I discovered a fashion blogger and I was so intrigued by her personal style and her photos. After much google searches, I finally was ready to start my own blog. I began posting photos from my family trips to Europe here and there.

I then began working in advertising and it was there that I began to spend long sleepless nights and weekends working on my blog. I was consumed by it. I always wanted to blog more, but finding the free time was so difficult.

It was not until I left advertising to pursue my dream and true passion as a fashion stylist that I found the means and time to also focus on blogging full-time. In 2015 I quit my comfortable and financially stable job and started a new chapter. I focused on how to turn my fashion and beauty blog into a career.

What I began to target as a fashion and lifestyle blog was my personal fashion style and free tips as a stylist on how to wear certain styles, what to wear to specific events and where to shop for the hottest trends. But even though I had a great start at being different than the average blogger, there were a couple struggles along the way.

One of the struggles I experienced while blogging was being curvy. In the blogging industry, there is pressure to look like a model so many fashion bloggers are thinner the average girl. I experienced rejection from brands because I did not look like “a model”. I also have experienced bullying, on all social media platforms, geared towards my shape, but those negative feedbacks did not stop me.

Another thing that made me stand out was the fact that I am first generation American. My parents came to the USA as Romanian refugees and I was the second child to be born in the US after they arrived to escape the communist regime. Through my confidence and awesome readers, I began blogging to a diverse audience and encourage women that we are perfect, no matter what shape or size we may be and this is what makes me stand out in LA.

I embrace my curves and my Romanian roots because Los Angeles is diverse and prominent with cultures from all around the world. That is what is beautiful about LA. I hope to encourage and inspire women to be confident in their skin and to stand up for their beauty, no matter what society deems as perfect.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I will be honest and say that there have been rough times, but they all pass. I enjoy blogging so much and love what I do, so when new collaborations come through my hard work has paid off. But with the industry, there are a few struggles I have experienced as a blogger are bullying and always coming up with new content.

Bloggers become exposed to the world and with a big platform, we become more vulnerable to people. So with that comes a lot of people giving their opinions and sometimes they are not nice words. I tend to block those people or kill them with kindness.

I will admit that the meme “we are all going through something, so be kind” is 100% accurate. If someone is being mean or saying hurtful things it is because they are miserable and not happy with themselves, so they are quick to point a finger at someone else instead of themselves. So I remind myself that I am fortunate enough to have amazing and positive friends and family surrounding me and try my best to lead by example and be kind.

There is also a saying that “bloggers all dress the same” and that is because companies send bloggers the same items to wear or advertise. If I know there is a new campaign, I will ask for something different or shoot the content different than most girls would, after all, I have my own personal style. My motto is to be different and stand out. I do not like fitting in and look like everyone else.

Beatrice Balaj – what should we know? What do you guys do best? What sets you apart from the competition?
When I am not blogging about beauty, fashion or travel, I am styling clients. I also am a product stylist, like Box of Style by Rachel Zoe and love working with colors and different textures.

As a fashion blogger, I have my own personal style but as a fashion stylist, I love styling outfits for clients using their own wardrobe. Whether it is shopping for an event or for a new closet, I analyze how that person’s style is and what style they want to achieve. The goal is to never change a person’s style, just their look.

I am proud of my company and have come a long way. I improved my brand since I began blogging in 2011 and found my voice. When I began blogging I did not know what I wanted to achieve, but now I know that through my platform I have to be the voice for curvy and diverse women. I will continue to encourage and inspire women to be confident in their skin and to stand up for themselves, no matter what society may say is perfect, or hot, or the new trend.

What moment in your career do you look back most fondly on?
The proudest moment for my fashion blog was when I was featured in Seventeen Magazine. I was featured in the May 2014 Issue and that was a great deal because I did not have a manager or PR agency representing me. I did it all on my own.

Another huge achievement is attending front row seat at New York Fashion Week each spring and fall season. With my following, that is rare but I kept on marketing myself until I sat front row seat. That is a huge accomplishment.

All collaborations are proud moments in my career, so for that, I am thankful. I am very grateful for the brands that see potential in me and for my awesome followers that have encouraged me to be me and stay true to myself. I would not have found my voice if it weren’t for their support and beautiful feedback these past 7 years of blogging.

Contact Info:

Image Credit:
Vanand Sinanian

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Ela

    March 13, 2018 at 21:53

    Love you sis

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