Today we’d like to introduce you to Bayano Kamani.
Bayano, before we jump into specific questions about your work, why don’t you give us some details about you and your story.
Well, I am a two-time Olympic track and field athlete (2004, 2008) that got started with the Adidas brand doing field marketing, My passion for community, was fostered there when I realized the best way for people to learn and experience is by doing. When Adidas Runners was launched in the LA market in 2018 I was at the top of the list for people to help create the community, and ensure that it felt like LA.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Of course, it hasn’t been smooth, but it has been a lot of fun. Similar to a hayride, bumpy, fun, and headed to our destination. The biggest obstacle we face is reaching the LA community without a strong social media presence. Kind of a gift and a curse. Managing a community of 1-2k members is a lot easier than 10k. .Having said that, we are growing and will be prepared every step of the way.
Tell us more about your work.
We specialize in creating communities founded in running. Using a holistic approach of Mindfulness, nutrition, movement, recovery, and gear, we educate runners on how to become a better or different version of themselves. Its all about the discovery of self. Through running we have the power to change lives. You see the confidence and courage begin to grow as people attend more often.
One of the defining characteristics that separates us from other running communities, is the global connection we have and foster. Members from Los Angeles can easily assimilate into a community in Dubai, Berlin, London, or Tokyo. It’s really beautiful to see happen and is one of the most redeeming qualities of the program.
Is there a characteristic or quality that you feel is essential to success?
The ability to listen to people and be empathetic to what they are trying to say with their actions or inactions.
- Email: email@example.com
- Instagram: #adidasrunnersLA . @adidasrunners