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Meet Barbara Barnes of Socialnesss Agency in Los Feliz

Today we’d like to introduce you to Barbara Barnes.

When Barbara moved from the Netherlands to Los Angeles in 2014, she brought with her two things necessary to make the transfer of her social media marketing business a success: a genuine passion for communicating with people and the agility to react quickly to change.

Today, her company Socialnesss helps small business owners in both Europe and the United States build brands, websites and online marketing strategies. For clients too busy or overwhelmed by the ever-changing demands of social media, she also offers social media management services, including hands-on posting.

Socialnesss is growing fast and recently launched their new website introducing new services such as branding, websites and graphic design, adding 3 new team members. https://socialnesss.com/about/

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Struggles have mostly been with trying to connect with new and prospective clients. I had a strong network in the Netherlands and it was tricky to find ‘my people’ here in the US. It took about 2 years to really get things off the ground and to connect with the right people that could grow Socialnesss with me.

Alright – so let’s talk business. Tell us about Socialnesss Agency – what should we know?
Socialnesss is a strategy consulting agency that helps companies grow online. We are driven problem solvers that get excited about creating strategies and solutions. Socialnesss Agency LLC helps small to medium business owners in both Europe and the United States market their business with brands that resonate. We craft brand identities from the logo phase to a website or e-commerce platform.

Socialnesss’ consultants will help you to develop marketing strategies tailor-made to your business. Our staff is made up of remarkable consultants with diverse backgrounds to provide you with the appropriate direction needed to accelerate your brand. For clients too busy or overwhelmed by the ever-changing demands of social media, we also offer social media management services, including creative content creation and social media management and hands-on posting.

Is there a characteristic or quality that you feel is essential to success?
While I characterize myself as an introvert, I am naturally chatty and connect easily with people. I have a real talent for figuring out where they are coming from and how we can best portray their business, brand and tone of voice.

I am very no-nonsense and not too sales oriented. I put together packages and strategies that really work, and leave out services that aren’t really necessary. I think this comes from growing up in the Netherlands.

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