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Meet Avery Archie of Avery Visuals & The Social Renaissance Project

Today we’d like to introduce you to Avery Archie.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I knew I wanted to make videos after I shot this funny little video of my friend riding his motorcycle in middle school. My mom gave me a crash course in iMovie, and I was glued to the computer and wanted to make more. I’d make silly movies in High School with my friends and make short films with my classmates throughout my college education.

After college, I took some internships and jobs in tv/entertainment and would try to learn as much as possible about new programs and editing software. I spent a lot of my free time learning things online and teaching myself how to shoot and edit better. I’d save up all my extra money to buy my own equipment and created my own little production business on the side.

I’d also take a bunch of really random freelance gigs editing things, shooting things and trying to make my own content. I was connected to my friend Joshua Walker one year because he had an idea of starting a digital platform based around social topics and inclusion. We got along so well and started making content for our page called The Social Renaissance Project on, and we’d spend all our free time making web-series and web-shorts for our page.

Now I continue to make content for The Social Renaissance Project and on my own. I work for digital media companies, digital publishers, make short films, web-series, dance videos, do photography and basically anything else I think is fun. I’ve learned a lot from the media companies I worked for and am continuing to work in the digital space.

My Instagram (@averyvisuals) is catered to the dance videos I shoot. Again, my mission is to be inclusive on my channel and include a lot of diversity in my videos, from the style of dance to the dancers in them. I’m excited to see what comes next!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s rarely a smooth road trying to work and be creative. I’d have instances where work would be overflowing and times where I was completely broke. Comparison and self-doubt can often be a struggle for me and most people trying to achieve their dreams creatively.

You compare yourself to other people who are seemingly so successful, and you doubt your own abilities. I often have to tell myself that their path isn’t my path and everyone has their own version of success.

We’d love to hear more about your business.
The Social Renaissance Project is a digital platform on facebook my friend Joshua Walker and I created together to make content based on inclusion, social topics, and diversity.

We try and include diversity in every aspect of our productions from actors in front of the camera to people behind the camera. We make short films, web-series, shorts, and funny skits. Some of our videos now have millions of views on Facebook! One of our short films was even accepted into the Palms Springs LGBTQ festival this year. Which we think is pretty cool… when we first started we were lucky to have 100 views on any of our videos.

Like to think we set ourselves apart from others because we have a tendency to just create. Most people often struggle to get started on a project or even start with an idea.

Joshua and I can have an idea one week and then start shooting it the next just because we want to get started and done. Most of the time our projects are self-funded with a zero dollar budget so we just aim to make our videos with the best quality we can with my own equipment and people seem to enjoy it! Haha. I create anything from short films to branded content as a freelancer (www.averyarchie.com). My Instagram channel (@averyvisuals) is catered to dance videos that I do with people.

My mission is to try and include as much diversity as I can with different styles of dance to the dancers themselves. I shoot everything from modern dance to hip hop to vogue videos. I’ve met some amazing dancers and choreographers that are on a mission to make their dreams into a career like me. It’s really fun collaborating with such talented people.

What were you like growing up?
I was very very VERY shy growing up. People think I’m quiet and introverted now, but I was ten times worse when I was young. I like to think I took an interest in making videos or taking photos because that was a way I could express myself and kind of speak to people without actually talking haha!

I was always very interested in the arts and drawing and stuff like that. I took art classes and knew I wanted to work in some artistic career when I grew up.

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