Connect
To Top

Meet Austin Thach of The Forefront Group in Studio City

Today we’d like to introduce you to Austin Thach.

Austin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I grew up in Baltimore, MD had a father that worked two-three jobs, and my mom was working also but was the main person that was there during my childhood. I grew up in an abusive household – as years pass my parents had separated I was disowned by my father around high school, and I was working three jobs just like him. I was always a social butterfly, but I did have to grow up fast.

I was driving to work before I even had my license. I would get lunch money for school and forced myself not to eat so I could save that money for other things. Fast forward I had gotten a full ride to North Carolina A&T and also a partial scholarship to ODU, but I ended up going to East Carolina University because at the time they had an amazing Physical Therapy program that I was on track to get into.

I was highly involved made a name for myself on campus and in different organizations then soon after I realized the health industry was NOT for me. I loved music and all things entertainment and branding – I enjoyed being around people and talking to people.

I switched my major to communications with a concentration in Public Relations despite everyone’s conception of “thats an easy way out for a degree” I knew I could do something with it. I quickly switched to become an online student moved to Atlanta to work with a mentor I had at the time along with working my first big-time corporate job in Sales for Hilton Hotels.

Things were going well! Until mental health hit me hard. I was depressed “trying” to juggle a social and love life, school, corporate, and entrepreneurship all at once. I went to therapy which I recommend to everyone. Now two years go by, and I was offered an opportunity in Los Angeles of a lifetime – which I decided it didn’t feel right and not every opportunity is a good opportunity regardless of the money or how big the company may be.

But I still promised myself I would move out here with the intention of accelerating my career and expanding my network on the west coast. A few months before my move out here I broke my lease at my apartment, sold completely everything except my clothes, and lived from couch to couch until it was time to move.

During this time, I started up The Forefront Group, never in a million years would I thought I’d start my own company or have the guts to do so. But it kind of just happened, I needed money, and I had to make something work. I drove cross country from Atlanta GA to Los Angeles and a month after living there I was able to secure my first two clients.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Definitely hasn’t been a smooth road. Struggling with my inner-self, I’m way too hard on myself. I overthink a lot, and I don’t take care of my health as good as I would like to (I’m working on it). I’m a constant giver, and I’m willing to serve to others, and sometimes that can stab me in the back. Working in this industry, you have to have thick skin and learn not to take anything personally.

Also, working in entrepreneurship and how I make money is through my services, not a physical product. There are times where one month I’m making moneeyyyyyy and then the next I have a bad month. It’s up and down, so it forces you to constantly figure out ways to make more money and finding new clients. I used to hate the sales process but sales it part of any business.

Alright – so let’s talk business. Tell us about The Forefront Group – what should we know?
The Forefront Group is a boutique digital marketing, branding and public relations agency based in Los Angeles, California. Everything we do is tailored to elevating our clients brand to the FOREFRONT.

We help brands, businesses, talent and non-profits through creative marketing, brand exposure through press pitches, ad campaigns, social media management, media campaigns, brand activations and online lead generating strategies.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Tyler Denae – Helped me with getting started with entrepreneurship and getting my first client.
Shanna Mann – Helped me start my LLC.
Jasmine Johnson & Kandace Huddleston – they helped me move cross country to fulfill my dreams.
Sydni Dobson – Slept on her couch when I was homeless.
Michael Whitaker – One of my biggest supporters through my mental health and trials and tribulations.
Kerry Smalls – one of my closest friends and supporter.

Pricing:

  • $120 For A Brand Consultation Call
  • $500 1:1 Strategy Session
  • Branding, Marketing, PR Packages range from $750-$3,000/mo

Contact Info:

  • Website: theforefrontgroup.co
  • Phone: 443-867-2440
  • Email: info@theforefrontgroup.co
  • Instagram: Personal: @Thachman Business: TheForefrontGroup
  • Facebook: TheForefrontGroup

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in