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Meet Atazshii Austin

Today we’d like to introduce you to Atazshii Austin.

Hi Atazshii, thanks for joining us today. We’d love for you to start by introducing yourself.
When I first started my entrepreneurial journey, I was selling wigs and doing hair at 17 years old. My mother did hair as a side hustle, and it felt right at the time. However, once I got to college, I realized that this wasn’t my passion. Throughout my college journey, I learned how to develop websites and became familiar with marketing and public relations. This lead to me to pursue my BA degree in PR and becoming a freelance brand strategist to help others with brand guidelines and website development. My time as a brand strategist was absolutely amazing and I helped a lot of small business owners with their websites and more. I soon realized that I was more fulfilled with the consulting aspect and building relationships with my clients rather than simply designing a website for them.

Even as a young girl, I had a natural talent for connecting with others and giving advice. Friends and even strangers would feel drawn to my charisma and end up telling me their life story. I grew up knowing that I wanted to own a business, but it never occurred to me that I could become a business life coach. My journey was not easy but it led me to become the coach that I needed on both my healing journey and business journey. I believe everyone needs a coach that can relate to their struggles, create space for them, and help them achieve their goals.

This is why I chose to become a business life coach and combine spiritual healing with business strategy to help others reach their goals and transform from struggling entrepreneurs into a thriving business owners. I now help entrepreneurs align and manage their business and life with my coaching strategy and educational resources.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My journey of becoming a business life coach has been very challenging. I was once homeless and working 60-hours a week while sleeping in my car. My parents live very far from Long Beach, which was a struggle when ​trying to attend college at California State University, Long Beach (CSULB). At the time, I was a full-time student and working 12-hour graveyard shifts with barely any time to rest. My grades and health were drastically decreasing, I had no social life due to work, and I was staying with a different friend each month. It seemed as though I couldn’t prioritize my schoolwork, relationships, or my business consistently. I was financially stressed, emotionally drained, and exhausted all the time. I remember thinking, “something has got to give”, and eventually it did.

I was laid off from my job, had gotten into a car accident and it felt like one problem after another. However, it gave me time to start my own surviving to thriving journey, I learned many things such as utilizing my resources, learning to make better decisions, and even manifesting techniques that helped me create a better life. This was a crucial aspect in my decision to become a coach. I know there are other’s who have faced similar struggles and I want to be the person that creates a space for them to be vulnerable and improve their situation whether it’s a personal healing journey or a business journey.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Atazshii Austin is a Business-Life Coach who helps entrepreneurs align and manage their business and life without feeling stressed or exhausted. She provides healing techniques, strategic frameworks and business-life coaching solutions to help business owners stop operating in survival mode and launch themselves into thriving mode.

Her combination of spiritual healing and business strategy will help you achieve your goals and transform from struggling entrepreneur into a thriving business owner. Atazshii’s educational resources and coaching systems ensure that your internal and external goals align by using intuitive core healing, business strategy, and solution-based approaches so that you can thrive in business and life.

Do you have recommendations for books, apps, blogs, etc?
One of my favorite podcasts would be “The Flourishing Entrepreneur” Podcast by Aleya Harris, which educates entrepreneurs on how to eliminate burnout and create abundance.

My favorite books consist of Donald Millers, “Building A Storybrand” that helps you clarify your brand messaging and “The Green Witch” (2017 version) by Arin Murphy-Hiscock, which provides information on herbal medicine and energy healing.


  • Initial coaching consultation – FREE
  • Survival Strategy Courses – $287

Contact Info:

Image Credits
Atazshii Austin, Cameron Jackson

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