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Meet Asia Nettles of Haute Hues

Today we’d like to introduce you to Asia Nettles.

Asia, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I became intrigued with fashion at the age of 7. My mom would always dress me in the trendiest outfits since I was a little girl. I remember wanting to help my aunt sew and embroider her school projects at Fashion Career Center. I wanted to be at her fashion shows, photo shoots and also wanted to dress her. By the age of 13, I was able to shop for my own clothes. That’s when my sense of style came to life. I used to make my own distressed jeans and cut different pairs of jeans to make patchwork handbags. I was always very confident when it came to fashion. That’s how I knew this was what I was destined to do.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Not at all! Although I’ve always had a passion for fashion, my career path didn’t always align with my gift. I have worked as an Accountant for ten years, but it wasn’t fulfilling. March 1, 2019 was the day that changed everything for me. My father was murdered. It was heartbreaking and one of the most traumatic events of my entire life. My father’s death put things into perspective for me. It sobered me and made me view and honor time in a different way. Instead of remaining in a state of sadness and resentment, I made a choice to challenge and encourage myself to do better; to be a better me. I knew I had to be strong and keep pushing through. I knew I had to focus on my goals and continue to make my parents proud. I wanted to be proud of myself! So, I decide to invest into myself by launching Haute Hues. Every day after leaving my full-time job, I would fulfill any orders and work on branding and marketing strategies. Sometimes I would be up until 1 or 2 in the morning and have to be to work at 8am. Having a full-time job and being a business owner is not easy; pushing through loss and tragedy isn’t easy; working to make your dream and passion a reality through either surely isn’t easy…but it is worth it!

What else should our readers know?
Haute Hues is a fashion-forward online women’s boutique for the woman who want to look glamorous on a budget. Most pieces can be dressed up or down and thus, be worn in a variety of ways to a variety of places.

So, what’s next? Any big plans?
Yes… I plan to expand my brand to an international level and have beautiful ladies of all sizes and shapes in my Haute Hues pieces. Body styles play a huge part in how a piece looks when worn and my aim is to present and an array of fashion for all body styles. So, be on the look-out for new arrivals!!!

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