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Meet Ashley Downing

Today we’d like to introduce you to Ashley Downing.

Hi Ashley, so excited to have you with us today. What can you tell us about your story?
Mountains to the Sea is a lifestyle brand created in 2016 on the Big Sur Coast of California. I grew up in these Mountains that meet the Sea with an artist mother that taught me to batik, dye, sew, & ‘paint outside the ‘lines’ – live life YOU want to live it. After pursuing other careers like owning/curating a women’s clothing boutique in Camel-by-the-Sea & having a wedding coordinating/styling business, I had a desire to create my own lifestyle brand in which I could showcase my creative flow in a new, more personal way. I started with my hand-drawn logo of the Mountains to the Sea on the home stretch of the Big Sur Coast & five years later, it is still growing strong. My family also has roots in Hawaii which is quite fitting to the Mountains to the Sea theme. My husband & I moved our family to Kauai recently for a bit. I would say the Big Sur Coast & the Napali Coast are two of the most beautiful places in the world where the Mountains actually go to the Sea & is what inspires me most. I am very grateful for the natural growth of my business in California, Hawaii & now beyond.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would say being an entrepreneur is never a ‘smooth road’. It’s more like a rollercoaster – even more so being a ‘mompreneur’ trying to keep the balance with work-life & mom life on top of the ups & downs you experience. You have to stay motivated, inspired, & be able to wear many hats.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I describe Mountains to the Sea Co.’s brand’s style as Surf – Country – Bohemian – Soul which is based off the lifestyle my family lives. Mountain Country living intertwined with Surf Culture – Artistic Bohemian Roots / Soulful intentional ways of being. You will find vintage Levi ‘rebirthed’ jackets, low impact + naturally dyed goods, & hand-drawn logos on our popular trucker hats, tees, etc. – all screen-printed locally by another Central Coast native. I also recently started making a consciously created candle line which is made with clean burning coconut wax, local beeswax, hemp wicks, & phthalate-free fragrances.

What makes you happy?
Synchronistic experiences – feeling supported by the universe. When my creativity is flowing. When my family & I are all healthy & fully enjoying this beautiful life together.

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