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Meet Ashley Dorr

Today we’d like to introduce you to Ashley Dorr.

Hi Ashley, please kick things off for us with an introduction to yourself and your story.
I am Canadian but I have been living in Los Angeles for four years now. I have always been interested in and was working in interior design and home decor part-time for about five years. Up until February of 2021, when I met my husband, I had never fully put my efforts into it due to my other job. We were cooped up in the house, both working remotely and just started building furniture together. I had decided to start an Etsy for us, and even just from word of mouth our shop became a huge success. Needless to say, I am very full time with our company Sulmona Home now.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I think having zero experience running my own business was the biggest challenge but Morgan and I learned as we went. He had also been managing his own company and knew some tricks of the trade. Navigating our relationship and work life together has also been a learning experience. When you aren’t confined to a 9-5, you really have to set time limits for yourself to stop the shop talk and do a date night. We were both woodworking some nights until 1am and had no weekends to ourselves but we’ve since hired a little extra help and it’s smooth sailing now.

Can you tell our readers more about what you do and what you think sets you apart from others?
We do interior design, home decor and custom furniture. We specialize in custom decor pieces. We are known for creating unique custom designs for spaces in homes that need a little something extra. I’m proud of everything we do, I know that sounds kind of ridiculous but we work really hard to make sure every client we work with gets exactly what they want and are happy with the end result. We go through a design process with them, choose materials, finishes and create something really special. I think every designer is set apart from each other. We all have ideas/styles that are different from one another. I always say finding the right designer is like dating, you want to look at your options and find who is right for you.

What sort of changes are you expecting over the next 5-10 years?
We are talking about opening up a brick and mortar. Expanding into other cities outside of LA.

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