Today we’d like to introduce you to Ashley Adamczyk.
Ashley, please share your story with us. How did you get to where you are today?
I started my career in the television industry. From being an associate producer on “The Jerry Springer Show,” to being Academy Award nominee Amy Adams stand-in and photo double, and to eventually living on a remote island working on the TV show “Survivor.”
My career has taken a couple of turns.
While on the island I went to the grocery store to get popsicles. They didn’t have any so I decided to make my own. Experimenting with flavors, I started at the farmers market, sold in stores at mom and pop delis and later catered for weddings and corporate events.
Pretty soon, my popsicles became a booming business.
I specialize in custom branding for corporate events like Google, Hulu, and Netflix. I even have a roster of celebrity clients! – beachtownpops.com
Always the entrepreneur, and lover of passive income, I wanted to keep my traveling and working remote lifestyle going, so I started freelancing my digital marketing and social media skills.
Living in Hermosa Beach, it’s always been a dream of mine to help other’s live the Southbay lifestyle and to one day own a house on the strand.
I soon landed a position as the Director of Digital Marketing and Social Media at a major international realty firm.
I use my digital marketing expertise to help the next generation buy and sell homes.
My work has been in Fits Small Business as well as Forbes.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think people read success stories like this in a magazine, and when you ask someone how they got to where there are, in hindsight, it sounds really simple, easy almost. And looking back it actually is really simple, but it took a whole lot of learning. It took almost a year to figure out the popsicle industry, what works what doesn’t.
I made some mistakes and went home discouraged. On more than one occasion, I mentally quit, but then I would get more orders in so I kept going.
Persistence is key.
Being an entrepreneur is mentally exhausting. Mental health and wellness are my top priorities and I highly encourage other entrepreneurs to do the same.
In real estate, learning to communicate to my non-techie real estate clients the importance of technology and the massive results digital marketing can have in the buying and selling process has been a learning curve as well.
What I learned is that there is no such thing as failure, only progress, and everything is figure out-able.
We’d love to hear more about what you do.
Real estate is moving from a relational business to a digital transactional business. I designed my branding, website and digital assets in a way that encourages people to know, like and trust me… even if we have never met.
I help people buy and sell homes using digital marketing hacks.
What gets me excited is Facebook paid advertising.
Facebook has more than 2 billion monthly active users. (How many people do you know are not on Facebook?!)
The average person will spend over five years of their life on social media.
Newsflash. People who want to buy your home are on Facebook.
Facebook ad campaigns can get incredibly detailed and complicated, and the platform itself isn’t exactly user-friendly, -this is where your typical real estate agent will fail.
I love Facebook paid advertising because I’m purchasing access to advertise to millions (millions!) of people that I otherwise would have had no access to.
If more people are looking at your property, would it drive the price up? (Yes.)
I also have my certification by Facebook to run ads through their certification program called, “Facebook Blueprint.”
I further stepped up my game by completing Negotiation Mastery through Harvard Business School.
Is there a characteristic or quality that you feel is essential to success?
Being a go-getter and massive doer.
I started a podcast, “Southbay Movers and Shakers,” interviewing SB local entrepreneurs, leaders and real estate experts. This is also what I’m most proud of -it’s on iTunes!
Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.