Today we’d like to introduce you to Ash Gupta.
Ash comes from a family which is into an activity that is far removed from fashion-farming. He was born and brought up in a small city in North India far from any association with glamour and glitz. He holds a Master’s degree in Biochemistry and admits to be dreaming about the colors of chiffons and georgette while working on experiments in a laboratory. He adds, “When I lost interest in science, it was the camera which became a medium for my angst and passion for nature’s beauty what I could never really express verbally.”
In 1992, he moved to Los Angeles to feed his passion and pursue serious fashion work. He aims to paint through the camera, the emotion and psychological profile of his subjects instead of recording just the physical features. In his last 25 years in the city, he has photographed celebrities such as Jennifer Lawrence, Elisabeth Shue, Davis Guggenheim, Ben Affleck, Alyssa Milano, Fred Durst and Richie Sambora to name a few. His work in Hollywood attracted endless number of Indian film actors and public figures and he continues to work with them.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No journey is ever smooth, you have to make a place for yourself. This process is always difficult. It is difficult to have your audience believe in your vision. Decision makers are skeptic about new talents. I too, struggled in my first few years in Los Angeles. My current venture, 838 Media Group (a collective of artists from every field) was born as a result of my struggle.
Alright – so let’s talk business. Tell us about Ash Gupta/838 Media Group – what should we know?
As mentioned previously, during my days of struggle, I dreamed about owning a space open to artists from all fields. I was learning the difference between photography as art and the same as business. After being mentored by Levon Parian, Joe Gantz and Howard Schatz, finally I was ready to start a family of artists on my own. Here at 838 Media Group, we brand and re-brand various talents from an assortment of different fields. These includes actors, musicians and sport entities.
I am blessed to have a unique spin on fashion that separates my aesthetic and ability to incorporate that into the commercial world. This is what sets us apart.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My family has supported me through every phase of my life specially at the time I was working on projects that required endless irregular hours of work from me.
Moreover, all the credit goes to my team that has supported and stuck by me through all the ups and downs. They have made every idiosyncrasy need I have had, a visual reality. I am thankful to numerous art directors, stylists, makeup artists who have worked with me in the last 2 decades.
- Address: 815 N. Orange Drive, Los Angeles, CA 90038
- Website: www.838mediagroup.com
- Email: firstname.lastname@example.org
- Instagram: @838mg
- Facebook: Ash Gupta/838 Media Group
- Twitter: @Ash838MG
Ash Gupta/838 Media Group