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Meet Artin Sarkisian of Bertelli & Rad Panda Studios

Today we’d like to introduce you to Artin Sarkisian.

Artin, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve had a passion for dance music since I was a little kid. I used to have family in London, so I would travel there often when I was younger and get exposed to all the different types of electronic music Europe had to offer. It wasn’t until I started DJing in college (shout out to Gauchos) where I realized this was something I wanted to do.

I picked up producing as well but, once I finished college, I had an internal struggle between pursuing music and getting a job in the field I studied. Ultimately, I decided to take a step back and focus on a career in Analytics. I was still learning to make music, but I wasn’t in the right mindset yet. Fast forward a few years and I got an opportunity to build a new studio with like-minded friends. I realized I had to take it if I was serious about making music. A couple of setbacks and a year of building later, we opened Rad Panda Studios.

For the longest time, I resented my decision to not go all in with music in the early days. Looking back though, it brought me to where I am today. I would say last year was a pivotal year for me. I moved to the valley with a new job, we officially opened the studio, and I started releasing music for the first time under my artist name, Bertelli. With everything in place now, I am able to still take care of my day job, focus on growing the business, and continue pursuing my artist project.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all, both personally and as a business. Like I said earlier, I was really struggling with choosing the right path in the early days. So many what ifs…what if I had started earlier, what if I could quit my job, what if I don’t make music anymore. Up until we came together to build the studio, I had no skin in the game, no real goal. Once we started though, I think something changed inside me where I pushed myself to make music a reality. I moved everything in my life closer to the studio so I could make time for both work and music. It doesn’t come without sacrifices though, and even now there are still challenges.

Please tell us about Bertelli.
My artist project is all about creating music for the dancefloor. I try not to limit myself to one genre, so my style of music can vary from drum focused tech house to something more progressive/melody-based. People tell me this can be problematic for branding, but I see it as a strength.

I’m most proud of taking that first leap of releasing music last year. I think it’s a very difficult choice to make when starting out because all producers are their own worst critics. However, it helped me push to finish music more often and grow exponentially after each release.

It’s difficult to try to set yourself apart in such a saturated market, but I think my exposure to different types of electronic music early on and experience as a DJ is really what sets me apart. The more I produce, the more I see my music converge to a unique sound that I can call mine.

Is there a characteristic or quality that you feel is essential to success?
I think with a combination of passion, drive, and an ability to change, you can do anything. Second, making sure you are surrounding yourself with like-minded people who will support you.

Contact Info:

Image Credit:
Mary Gabrielyan

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