Today we’d like to introduce you to Arlen & Yanin Varela. Them and their team share their story with us below:
GZV CREATIVE born out of the idea of merging the best of music and fashion, founders Yanin and Arlen Varela joined forces and decided to take a global direction for GZV, a creative powerhouse and boutique agency that focuses on supporting artist development across different media while being a safe space for creation, connection and collaboration. The founder’s values and passions blend the best of arts, music, and fashion on a multicultural level.
The agency has hubs in Mexico City and Los Angeles.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s been a rollercoaster! Definitely with some up and downs, in this case, lessons that have helped us develop patient, perspective and strength, specially in an industry such as the entertainment. As young women in the industry, all you have to have is CONFIDENCE and trust in your intuition.
We’ve been impressed with GZV Creative Consultancy, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
GZV CREATIVE is a global agency focusing on merging the best of music and fashion, founded by Yanin & Arlen Varela. With hubs in Mexico City and Los Angeles, the creative powerhouse goal is amplifying and supporting developing and establishing artists across different media, while creating a community for safe collaboration, connection and creation. “We enjoy working with creatives that align with our values and embrace diversity and inclusion” – Founders mentioned
We believe in the power of collaboration, commitment and communication, therefore, our projects are always in line with our passions and targeted to create global movements.
We take pride in representing the best global emerging and independent talent, with clients from different corners of the world, it feels very exciting to immerse ourselves in their culture and new markets. GZV CREATIVE is currently representing musicians such as Tatiana Hazel, TAMTAM and REL and fashion designers such as ASLAN, VANEBON, HINDAMME and MARKS STUDIOS.
Artist management and representation are our main services, Yanin Varela, manager and creative director is the head of the music side working with developing artists and guiding them through their journey. Arlen Varela is the head of the fashion side, working with emerging designers to establish and bring to life their vision while also developing their communications and relations,
Other creative services include PR and communications, Production, Creative Direction, Consulting in both music and fashion, Project Management and styling.
Gzv also has a showroom division, a platform and physical space in LA and CDMX where we house a curated selection of our designer’s pieces for one-on-one appointments. The showroom offers editorial pulls, rentals and custom work.
We are proud of our clients and ourselves for always trying and giving our best. We have so many things to be thankful for, a community that supports us and a collective goal. We constantly see the evolution of our work and the rewards of teamwork. Our clients are extremely talented.
With ASLAN, we did an amazing fashion film back in 2020 and it’s been nominated in different film festivals, such as CANNES Indie film festival, LAFFF, etc. It was a collaboration of amazing creatives that were super into creating a fashion film that was very on brand to what we were living at the moment. Produced by GZV creative.
HINDAMME designed a jacket in 2018 when women in the middle east were allowed to drive, now the jackets are part of two museum permanent exhibitions.
TAMTAM, singer/songwriter is a pioneer in her country, with her music she gives empowerment and inspiration, using her voice to raise awareness for movements such as breast cancer, women’s rights, and gender equality.
Our clients are individuals that are transcending and creating a new path for other artists.
What matters most to you? Why?
To always be true to yourself. Because then you can live with authenticity, and that will reflect into others.
Black and white: PHOTO BY SILVEZTER MAKO ALSAN: Danielle Degrese MALUMA: courtesy of vogue Performance: BlackThorne Jeans