Today we’d like to introduce you to Arin Gragossian.
Arin, can you briefly walk us through your story – how you started and how you got to where you are today.
Wanted to be in the educational field — Studied History (and Sports Studies) as undergraduate, but quickly learned after graduating that is not the direction I wish to head.
I tapped some contacts and inserted myself in something I always did as a kid and later as a high-school basketball player: Exercise/working out.
Worked in a popular health club in 2006 and quickly realized I want my own structure, methodology, and principles in the health and fitness industry. Established Arin Training in 2007 and expanded services over the years.
At present, we help the Pasadena community by building a holistic experience in physical preparation & exercise coaching in order to help individuals enhance productivity & increase mental focus, energy, & drive.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Client retention had always been a challenge. You have to play a fine line with how you price your services. Not being on the Westside (WeHo, Santa Monica, Culver City, Mid-Wilshire, etc.) meant we could not crank the rates up as much as we wanted like the fitness trainers on that side of town. The San Fernando Valley and San Gabriel Valley (not always, but generally speaking compared to Westside) requires some different tactics to get people through the door and sign up without a sticker shock.
Secondly, I’ve learned over the years that in this fitness industry, information is increasingly overwhelming and least honest — often marred by widespread use of myth & deception at the expense of safety and integrity. Supplement sales, multi-level marketing / pyramid schemes, jack-of-all-trades fitness trainers who claim to be able to “transform” the lives of anybody from an 81-year-old lady to a soccer-mom to a 23-year-old baseball prospect with a bad elbow to a grade-school kid looking for extra physical fitness as deemed by their parents.
Please tell us about Arin Training.
We specialize in men’s fitness. The approach I take with my clients is one of a holistic path — looking at understanding your body and making sure what you do on your own time isn’t wasted. Most people cannot afford a personal trainer year-round. The idea is to come in, get educated, and walk out knowing exactly what to do and how to do it on your own at your own health club. The process is edifying.
I’ve always said this to those who look into personal training: Sure, bargain toilet paper or discounted office supplies are fine, but would you want to trust your body to discounted, ill-informed personal trainers that merely stand there counting reps or even worse, kick your butt just to see how much you can sweat for the sake of precipitation — because apparently more sweat is better, right?
There is an over-training hype going on in this industry and in marketing. Everybody from average guys to athletes always rave about how “hard they are going to hard” and how “hard they will work out in the offseason.” I do not take much stock in the “over-training” propaganda.
Often times less is more. A trajectory that sets to accomplish the MOST with the LEAST effort is often the wisest ones when it comes to your cells. We have a finite body, with a finite life-span and always pushing it to the limit can and will damage it, increase risk of injury, and prevent optimized results. It is far easier to train smart (not hard) in preventing injury than it is to rehab from one.
If you had to go back in time and start over, would you have done anything differently?
Made more contacts early on. One of the biggest and most important things when you’re young and starting off is to have as many contacts (usually from internships, mentors) within your field. It took me years to understand the value of this — seeking an internship while I was already running my own business driving from my work in Pasadena, CA all the way to Brentwood, CA for an internship in the afternoons. Even though I already hold a Master’s degree in Kinesiology & 6 other top-tier gold-standard credentials, what you soon realize is your mentors and real-life experience far outweighs any certification, license, or college degree. This can probably be said for many fields, not just fitness.
- 6-week package at $109 per session
- 12-week package at $99 per session
- 16-week package at $89 per session
- Monthly at Twice/Weekly – $400/month
- Monthly at Unlimited/Week – $650/month
- Address: 117 W. Bellevue Dr.
Unit #4, Pasadena, CA 91105
- Website: www.arintraining.com
- Phone: 888-677-0499
- Email: firstname.lastname@example.org