Today we’d like to introduce you to Arica Rosenthal.
Arica, can you briefly walk us through your story – how you started and how you got to where you are today.
Entrepreneurship is in the blood. Both of my grandfathers are self-made, and from luxury footwear design, manufacturing and retail, to precision metal engineered parts for aircraft and US space shuttles, they have always inspired me to think big. I was the little girl with the lemonade stand, my handmade jewelry, beaded bags and greeting cards on the side. If I wasn’t in marketing, I’d probably be a matchmaker (or maybe an artist selling her wares).
I truly enjoy meeting new people and finding some way to connect them with who or what they may need to help them along their journey. I had the first taste of my own company that didn’t include lemons or beads at the age of 20 where I would help business owners find graphic designers and photographers. I loved it. Even now, I see myself as the ultimate connector for business owners and managers. However, in order to make the right connection, you first have to learn to listen and draw out what they couldn’t see or convey on their own.
I fell in love with fashion at a young age and graduated from the Fashion Institute of Design & Merchandising in Los Angeles with a focus in merchandise marketing. I loved the business of fashion and went on a journey from retail to wholesale to in-house and found myself at a young brand doing big things in the denim world. They say you learn more on the job than in school and for me, that is exactly true. I hit the ground running and never looked back.
At that first company, I finagled my way into the marketing department, and I started off managing the website. In a short time, I took on the e-commerce department then later headed up all of the social media and advertising. I left with an incredible experience and the seeds of entrepreneurial wisdom from the owner and CEO. He once told me that to be a truly in love with branding and marketing is to think about it 24/7, even in the shower. At the young age of 23, I scratched my head when he said that, but years later I finally got it.
After earning my stripes at a few additional brands, I took on the role of Director of Marketing for the esteemed luxury home furnishings manufacturer, Rose Tarlow Melrose House. I don’t know that I even realized how lucky I was when I was hired. After my time while in-house and managing all of the marketing for the brand, RTMH would become my very first client for the company I launched soon after the birth of my second son (oh yeah, also I got married and had two boys during this story).
I’d been running Written & Styled, a boutique marketing & PR agency, for about two years and began diving deeper into brand storytelling. I began coaching new entrepreneurs to help them tell their story as well as larger clients who needed to reconnect with their “why.” Then one day while at a women’s networking group gathering, I met Kristen Schellenberg, photographer, and social media consultant/guru.
We found so much synergy with our offerings, and within a few months, we found ourselves deciding to go into business together over coffee in the Palisades. In December 2018, we officially launched Hart & Highland, a marketing strategy and creative studio based in sunny LA. Together, we support clients with the brand foundation, marketing strategy and stunning visuals they need to share their offerings with their specifically-perfect-so-obsessed-cant-live-without-audience.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It hasn’t always been easy, but like childbirth, what felt difficult or scary fades over time. I think back to particular experiences where I had very little guidance and had to just figure it out, it shows you what you’re made of and builds character. With a little creativity, the right mindset and maybe a little blind faith, most things are very doable.
Today, with having a family and business partner, most challenges are related to time and juggling responsibilities. I will say that I became even more productive after having my two boys. With limited time and resources, you tend to (or at least try to) focus on what matters most.
So let’s switch gears a bit and go into the Hart & Highland story. Tell us more about the business.
Hart & Highland is a marketing strategy and creative studio born to fix the outdated, cold, factory-like, throw-our-client’s-money-at-the-problem-but-don’t-fix-the-problem system.
As mentioned, I had previously worked client-side, and Kristen had worked agency-side. We knew we could do it better. We are here to be a transformative resource for brands who actually give a damn about where their marketing budget is going. We are there to support our clients and be a much needed sounding board with creative ideas to spare.
We are an effective one-stop-shop for really freakin’ awesome marketing strategy and creative efforts. As a two-woman band, we bring our combined 20 years of comprehensive experience in social media, photography, advertising, branding, public relations, creative direction, and having a really great time.
We care about our clients because they are our teammates. We care about their audience because we believe in what our client offers them. Most of all, we love what we do, and when our clients succeed, we all do.
Has luck played a meaningful role in your life and business?
I think people see what they want to see. If they see the positive in a situation vs. the negative, the concept of “good luck” will always be on their side.
My best advice is to put yourself out there for the opportunity to have “good luck” by meeting new people and finding ways to help others without ulterior motives. Something awesome happens when you put that positive energy out into the world, it eventually finds its way back to you in magical ways.
I also believe in being open to intuition or that little voice inside that whispers what your heart truly wants you to do. It’s easier to know when you didn’t listen to your intuition because a tinge of regret usually follows and hopefully turns into a good lesson in trusting your gut the next time.
Although slightly unrelated to luck, I have also come to realize that everyone has their moments of feeling not good enough, like an imposture or just downright stuck. I’ve learned to accept those moments as a reminder that if I felt like I was perfect and knew all there was to know, I’d be completely and utterly bored.
- Photography packages start at $550 for 90 min shoots. Custom social content packages, as well as half and full day rates are also available.
Marketing strategy, social media, and email consulting/services are priced based on individual client goals and needs. Please reach out to Arica and Kristen for a complimentary discovery session.
- Website: www.hartandhighland.com
- Email: email@example.com
- Instagram: instagram.com/hartandhighland
- Facebook: facebook.com/hartandhighland
- Other: pinterest.com/hartandhighland
Kristen Schellenberg, Stephanie Tusler