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Meet Arianne Siegel

Today we’d like to introduce you to Arianne Siegel.

Every artist has a unique story. Can you briefly walk us through yours?
I started my blog, Seeking Millennial, a little over two years ago when I was still at Barnard College in NYC. After serving as an editorial intern for my favorite health blog, Well + Good, and learning the ins and outs of WordPress, I took the leap to start my own blog + brand. Up until then, I had been writing for local campus publications, like Her Campus, the Columbia Spectator, and the Barnard Bulletin Magazine, but I knew I wanted to finally channel my energy and tips into an outlet that I could control and build upon.

Since then, Seeking Millennial has evolved into something much larger than I ever could have imagined, enabling me to connect with so many amazing female founders, host my own blogger + entrepreneur event, and hit my first 5k income month running my own social media management services while still in college.

I’ve always had a love for writing and for sharing genuine tips with people that can help them improve their lives, whether it’s extra ways to make money in college or how to land client/brand contracts as a blogger. I’ve also always had that entrepreneur mindset, even when I didn’t know what entrepreneurship was. For example, when I was 10 years old, I started my own “beauty products” line called Sweet Body Cosmetics. My sister and I made homemade organic beauty products in our kitchen and then started selling them to neighbors and local family friends.

My blog Seeking Millennial started out as a lifestyle blog (I thought I was going to be the next Lauryn Evarts) but quickly evolved into a platform I can use to interview + feature female founders of start-up brands, like Moden Picnic, Knours, Knween + Co, and Lady Suite Beauty. I also give my followers weekly tips on how to create their brands and Instagram.

About two weeks ago, I was laid off from my position as a project manager at a digital marketing startup agency. While at first, I was quite disappointed, as I had moved across the country right after graduating college to take this job, I am now trying to keep a positive mindset and use this opportunity to focus on my blog business full-time and really take it to the next level. There are so many amazing creatives out there and one thing I really enjoy about Instagram is the connections I’m able to make and then take off the platform. I’ve already made three fiends in LA just from connecting on Instagram. So, when people say it’s a shallow platform, I would say that you just have to know how to use it in the right way to make meaningful and real connections instead of comparing yourself to skinny models out there.

Please tell us about your art.
My blog and Instagram posts aim to not only inspire (with interviews of startup brands, for example), and provide genuine tips (how to start a side hustle, how to grow your Instagram), but also to come at all of these topics from an angle of complete honesty and openness… meaning, I’m not going to pretend like my life is perfect or that I have it all figured out. If I’m facing struggles, like burnout or managing finances as a freelancer, I will share it with my followers so that we can have open and honest conversations. We’re all on a journey and unfortunately in the blogger/influencer space, there is a lot of showing off of accomplishment and not enough getting real. So, while I do want to help others improve their lives, I also think it’s so important to humanize yourself on these social platforms so that you can be relatable. If you’re only showing off your designer handbags and cute outfits, think about how much value that is providing. Probably not as much as if you’re engaging with your audience on a deeper level.

We often hear from artists that being an artist can be lonely. Any advice for those looking to connect with other artists?
I completely agree! I’ve found several online spaces and communities to be really helpful for making connections with other creatives in LA:
* The Girl Boss social media network: this recently launched about a month or two ago and it’s kind of like Facebook but for creatives/ entrepreneurs! I’ll go in and try to find threads posted by women in the LA area. I’ve connected with a couple and have a bunch of coffee dates lined up.
* Bumble Biz: I’ve always been a big fan of the Bumble brand (Whitney Wolf is awesome) so I’ve been trying out the biz section of the app (you swipe on network options). I’ve been talking to a few people in the creative industry (like photographers, other digital marketers).
* The Vortex: This is an online community created by spiritual biz coach Gala Darling. There are a bunch of different forums where you can connect with local people in your area/ industry. For example, I’m actually going to a farmer’s market meet up this coming Saturday with a bunch of ladies in the Vortex that is based in LA.
* Shapr: similar to Bumble bizz, this app lets you swipe on potential business connections, using information from your LinkedIn profile. You can then set up a phone call or meet for coffee to network in person. You can filter your profile by hashtagging interests, such as #digitalmarketing and #entrepreneurship.

It’s definitely scary to put yourself out there online and go out and meet new people from that in person, but it’s always incredibly exciting and rewarding. I went to a Female Founder Collective potluck recently (shoutout to my friend Annie, founder of ORELSE for bringing me) , and while all of the women were much older than me and were running full-time businesses while being moms (so much respect for you guys!), it was still great to connect and learn from them. One of the biggest things I’ve realized since graduating college is that unlike in school, where a majority of your friends are around the same age as you, after college, making friends is more about shared values than age. One of my good friends in LA now is a 30 something-year-old mom, but we get along so well, talking about creative launch strategies for her vegan knitwear brand and how people don’t understand assets v liabilities in small businesses.

How or where can people see your work? How can people support your work?
You can check out my blog here https://seekingmillennial.com/ and my Instagram here https://www.instagram.com/seekingmillennial/.

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