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Meet Arianna Zadourian of Pure CBD in West Hollywood and Los Feliz

Today we’d like to introduce you to Arianna Zadourian.

Arianna, please share your story with us. How did you get to where you are today?
I was introduced to CBD when I started doing research back in 2015 for alternative medicine for my father who had cancer. He had just been diagnosed for a few months and he was beginning treatment in stage 4. He did not want to feel high, so I started doing some research to find him alternatives. I started giving him CBD for inflammation and pain. As time went on, I thought about opening a CBD store and helping people like my father. The timing wasn’t right, because my time was spent on my father and work at the time. Unfortunately, he passed away in October of 2017.

I opened the first location in West Hollywood on September 22, 2018. We are the first CBD store that opened in Los Angeles. Our goal is to provide the best quality CBD and CBD education to those who need it at the most affordable prices. The second location in Los Feliz opened June 6, 2019. This is our bigger store where we usually do events. I love helping people and hearing our customers be ecstatic about the results they get from CBD. My father would’ve been proud.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think our customers made our experience as a business better and we are more than happy that this helped us along the way in our journey.

Credit card processing was one of the main issues we faced as did many other companies in the industry. Everything else has been pretty smooth. I am a perfectionist and need to make sure all of our customers are satisfied. I am very involved in the business on a day to day basis. I think as long as you enjoy what you’re doing, the obstacles don’t really seem like obstacles, but more like errands that just need to get done to get the results I want.

We’d love to hear more about your business.
When customers come into our store, it’s our job to identify any discomfort or issue they have and have a solution for them. That means getting the right product for them and the cost they want to pay. We offer discounts for children, veterans, cancer patients and ill patients. We always look for the best CBD products on the market at the most affordable prices. That’s constant research for us as a company. Everyone that works at the company has to believe in our cause and feel the need to help people.

We have a method in selecting our products which we call the Pure Method. Companies have to go through a certain checklist to be able to get into our store.

Our customers have to be satisfied or else we’re not doing our job. We let the customers know to call us or contact us via email and social media for their results so we get the best feedback on the effectiveness of the products they purchased.

What were you like growing up?
I grew up with two older siblings and I was pretty spoiled growing up until about 12. Moving to the US around that age was a struggle and to learn the language in a whole new world was tough. I adjusted well pretty quickly. I was a straight-A student, but I never listened to my teachers and did what I wanted. I was never really into school activities or sports at school. I loved to dance and play basketball. I took dance lessons and I loved to design.

My parents worked hard for years to provide the best life they could and family was always important to me. I got a BA degree in Psychology in three years from CSUN, because I loved the subject. I always wanted to travel so I traveled after college and have been to over 20 different countries and lived in four so far. I always loved to eat, but I was a very picky eater when I was a child. Now I’m vegan and I love LA for this because anywhere else, options are limited.


  • 750mg-1000mg tinctures $50-$65
  • 500mg-1200mg topicals $50-$85

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