Today we’d like to introduce you to Ari Thurin.
Ari, can you briefly walk us through your story – how you started and how you got to where you are today.
I was born in Long Island, New York. I am from Haitian decent. In 2007, I moved to New Jersey where I currently reside in. I feel like when I moved to New Jersey that is when I started to find myself and become the woman I am today. That is when I really started to pursue my passions. My passions from the beginning have always been fashion, sports, Adidas and sneakers. That’s what a lot of people know me from. But fashion has always been a part of me. My parents are fashion designers, my parents are bridal designers who make custom bridal gowns. My sister is a fashion student at FIT. So my family has always been involved and I remember my dad going to L.A for fashion shows. When I was little, I remember always having a passion for fashion but never really pursuing anything of it. When I was in high school, that’s when I started to find my style and really got interested in clothes. Towards my first year of college, I always asked myself why can’t I create a true authentic brand. I see everyone doing it, but I just felt I can do it better.
So I wanted to created a brand that was created from passion and genuine. I asked my closet friend if they were interested and from there re9al was created. The 9 in re9al stands for me and my friends both being born in September. Also, re9al the word means fit for a monarch, especially in being magnificent or dignified. After creating re9al, I found myself becoming more passionate with creating projects and designing. A lot of people know my love for Adidas. So once I started re9al, I started to think of different ways to show how I love Adidas. This brought me to making projects incorporating all my Adidas gems and even creating my own Adidas clothing. The funny thing is I’ve done all this while being an Information, Science and Technology Major at Penn State. So as you can see so far, I feel like my story is just beginning. I think up to this point, I’m just getting started with my life. Every chapter is a new beginning.
Has it been a smooth road?
Of course nothing comes easy. Especially as a dark-skinned women in the fashion/streetwear culture. I always have to work harder than the average person. But some struggles have been losing a team member in the clothing brand. Going through struggles with growing the brand. Feeling like I’m not doing the best or mentally not strong enough. I’ve also have gone through some life-changing personal emergencies within my family. From almost losing one of the most important people in my life to COVID affecting the people I love. It’s been a lot but I have such a strong family that always is there to support me; that I’ve gotten through it. All I can do is push myself to become a better person and make my family proud.
So let’s switch gears a bit and go into the Re9al Clothing Company story. Tell us more about the business.
Re9al clothing brand like I stated earlier stands for fit for a monarch, especially in being magnificent or dignified. Me and my business partner are both born in September which is why we replaced the g with the 9. Re9al is a streetwear based brand that makes unisex clothing. Each collection is based of societal themes from our culture. I think re9al is known for being creatively different. I feel like our brand is not just an ordinary brand but something that you can see the passion behind it. When you look at our designs. My hope is that people see how we take our time. We strive to not be like the rest and our collections and pieces speak for themselves. I am most proud of how re9al continues to grow not because of who wears our brand but because of how people genuinely love this brand. It makes my day knowing we have people who support us and sees our potential to be even bigger.
How do you think the industry will change over the next decade?
The fashion industry changes so much and so often that in the next 5-10 years, there will be a lot of changes. Especially due to covid and the social climate we are in now. I would love to see more black designers taking over and people of color being included and the head of their own brands. Eventually, I want to see these brands take over the world, become bigger than the Gucci’s and Christian Diors.
- Our pieces range from $32 – $55
- Website: www.re9alco.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/re9al.co/
Rafael Fernandez, Ariane Thurin