Today we’d like to introduce you to Arda Tashdjian.
Thanks for sharing your story with us Arda. So, let’s start at the beginning and we can move on from there.
I worked in the cosmetic manufacturing industry for over 15 years and always had a love for it. In 2016, after my daughter was born, I wanted to paint her nails and realized that most of the nail polishes out there contain harmful ingredients for both children and adults. I wanted to protect my little girl’s sensitive skin by creating a product that would be safe to use at any age and also make it special and exciting for kids. Using my experience in the industry, I was able to decipher which ingredients were harmful and make sure I had a polish that was clean and free of those ingredients. After a lot of Research & Development, I finally got a product that is perfect! Little Lady Products launched in May 2017.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Like any startup business, we all have our challenges. One of the biggest challenges I faced was actually just doing it. It was a big commitment but with the support of family and friends, I decided to do put the fear of failure aside and start Little Lady Products.
At the time I began, I had a two years old son and a six months old daughter. Juggling life as a wife, mother and entrepreneur was a challenge. Developing the most high-quality product which was safe for children to use was a struggle on its own. With determination, I went through many prototypes until we got to a polish which met my high standards.
Little Lady Products – what should we know? What do you do best? What sets you apart from the competition?
Little Lady Products is a line of scented nail polish for little girls. Each bottle comes with a child sized wearable bow ring and each has its own distinct scent. Little Lady Products is free of the seven harmful chemical toxins typically found in other nail polishes — Formaldehyde, formaldehyde resins, Toluene, Camphor, Dibutyl Phthalate (DBP), Triphenyl Phosphate (TPHP), Xylene. All are vegan, cruelty-free and proudly made in USA. We are a company who stands alone in terms of safety, quality and fun factor. Kids love to paint their nails with our polish and then wear the adorable ring. They get so excited to show off their fun scented “mini-cure”.
We started off with ten classic colors and most recently added our Confetti Glitter line. Our Classic Collection features a turquoise bow ring and our Confetti Glitter Collection has a pink one. Collecting the rings is almost as fun as collecting the colors.
What is “success” or “successful” for you?
For me, success is seeing the faces of children and their parents enjoying doing their nails together in a safe way. The excitement they get with the one of a kind bow ring and special scents males it all worth it. Parents don’t have to say no to their children when they want to paint their nails. They trust the product and they know that their child’s safety is just as important to us as it is to them.
Since launching Little Lady Products in 2017, we are sold in over 175 stores nationwide as well as internationally. The customer reviews from customers as well as our retailers have been overwhelmingly positive. Success for me is not only having a brand with multiple product lines but delivering a product that parents and children can enjoy together.
- Website: www.LittleLadyProducts.com
- Email: email@example.com
- Instagram: www.instagram.com/littleladyproducts/