Today we’d like to introduce you to April Beyer.
April, can you briefly walk us through your story – how you started and how you got to where you are today.
I started matchmaking in my 20’s working for a successful firm in LA. I fell in love with the industry and quickly realized I had a knack for helping people find love and marriage. I realized that introducing two people was never enough. It was abundantly clear that most people knew what they wanted but didn’t know what they needed to be happy.
To solve the problems and frustrations, I saw with a traditional Matchmaking company, I started my own relationship consulting firm in 2003 catering to the most eligible single men in the country. I developed a unique process and method that quickly made me one of the most sought after Matchmaker’s in the industry. After 20 years of successfully creating hundreds of relationships and marriages, I felt a need to serve singles in a bigger way. This year I launched and developed proprietary technology to bridge the gap between online dating and personal matchmaking to make dating more fun, safe and rewarding. I created LEVEL to offer an offline, private network that matches our members based on my 10 category values system.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a business is never a smoothly paved road. LEVEL is my second business and yet I still feel the same nerves, challenges, excitement that I did when I started my first business. Building proprietary technology to disrupt an industry is not for the faint of heart. It requires sacrifice, hard work, creativity, faith and long hours.
I’m a bit of a perfectionist so it’s definitely been hitting all of my buttons as I learn to let go of the perfect and embrace the flaws as we iterate and learn from our mistakes. So many tech firms make promises they can’t deliver on and I’ve had to learn this the hard way. I’m a lot smarter now and in many ways feel grateful for the down times we had along the way.
Please tell us about LEVEL Connections.
LEVEL is a hybrid of online dating and personal matchmaking. It’s a private, members only dating network that specializes in introductions that are carefully screened, vetted and created based on my proprietary matching process. I’m known for my keen understanding of how chemistry is created and my ability to cut through the noise and get to the heart of the matter. I’m proud that I’ve been a part of hundreds of love stories and the evolution of my coaching and matchmaking clients. What sets me apart from my competition is my 20-year experience that has been built into new technology to change the dating landscape.
Do you look back particularly fondly on any memories from childhood?
My favorite childhood memory is the third grade talent show at my elementary school. I had just started learning the piano from my grandmother that year and decided to write and perform my own piece of music. I remember the feeling of complete joy and freedom knowing that I had composed something on my own. I literally was carried away in the moment and completely forgot about where I was. I’ve always been a creative soul and when I’m not innovating, I feel lost.
- LEVEL memberships start at $4,500 for our male members
- Website: www.levelconnections.com
- Instagram: @dateonyourlevel
- Facebook: AprilBeyerDatingCoach
VH1 “Making Mr. Right”